A total of eleven cinemas in the Canary Islands have joined the program which, starting on July 11, will offer people over 65 years of age access to cinemas at a price of two euros one day a week.
As reported this Friday by the Government Delegation in the Canary Islands in a press release, six cinemas have been added to this measure promoted by the central Executive in the province of Las Palmas and five in Santa Cruz de Tenerife.
In Spain, a total of 420 private establishments have joined, 64.22% of the total that, according to data from the Institute of Cinematography and Audiovisual Arts (ICAA), were estimated to be eligible for this direct subsidy program aimed at one of the segments of the cultural sector most affected by the pandemic. Together, there are more than 3,000 projection screens distributed throughout the territory.
According to the Royal Decree approved by the Council of Ministers on June 13, the measure will allow people from 65 years or more can access the viewing of a film for 2 euros.
Tickets can only be issued at the ticket offices of the rooms, after identifying the person and proving their age.
The program has a budget of 10 million euros in charge of the General State Budget 2023.
The rooms will receive the amount of the subsidy depending on the number of tickets sold at a reduced price, depending on the difference between their ordinary price and the reduced price of two euros, with a maximum eligible amount of three euros per ticket. Once the subsidy is awarded, the payment will be made bimonthly.
Thus, before September 30, 2023, the amount corresponding to tickets sold between July 1 and August 31 will be paid; and before November 30, the number of tickets sold between September 1 and October 31.
The beneficiaries must justify the activity carried out prior to receiving the corresponding payment. This subsidy is compatible with other aid from any administration or public or private entity that have the same purpose, promoting access to movie theaters.
As indicated by the Government Delegation, people aged 65 or over are the age group that is taking the longest to resume the habits of attending cinema in theaters prior to the pandemic.
Thus, in cinema attendance there are still notable differences between age groups: if 49.3% of young people aged 20 to 24 went to the cinema at least once a year between 2021 and 2022, that percentage drops to to 6% in the older population.
Of all the cultural sectors, cinema is one of the most affected, even today, by the pandemic, since the sanitary measures taken as a result of covid-19 caused a significant drop in average attendance at theaters among the Spanish public, a assistance that does not finish recovering.
Despite the upturns experienced in 2022, the sector still finds itself with approximately 40% fewer viewers compared to the average for the years 2017 to 2019.
2023-06-30 10:20:14
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