Cimex Expands Dollar Stores in Cuba: A New Era for Retail and Foreign Exchange
In a bold move to bolster Cuba’s economy,Cimex,one of the country’s leading retail companies,has announced the expansion of its network of dollar stores. this initiative, which began in March 204, aims to provide Cubans with access to essential goods while addressing the growing demand for foreign currency.
During a recent appearance on the television program Round Table, Ernesto Martínez Hernández, a key figure at cimex, outlined the company’s strategy. He emphasized that the new dollar stores will operate alongside existing MLC (Moneda Libremente Convertible) stores, which remain a “priority” for offering essential items like food and cleaning products.
The Evolution of Dollar Stores in Cuba
The journey began in September 204, when Cimex allowed fundraising in USD at shops connected to tourism, starting with Caribbean shores. By December 204, the company had established a robust network of stores, including Black Coral, Havana Houses, and Free Duty outlets at airports. These stores are designed to cater to both locals and tourists, offering a wide range of products.
In January 2025, Cimex finalized its plan to open additional stores in foreign currencies, coordinating with Caribbean shores. These stores are strategically located near building departments and other product projects, ensuring easy access for consumers. Priority is given to high-demand items sold in USD, which are expected to boost the local economy.
What Does This Mean for MLC Stores?
Despite the expansion of dollar stores, Martínez hernández confirmed that MLC stores will continue to play a vital role. “MLC stores remain a priority, mainly offering essential materials such as food and cleaning,” he stated. The new network of foreign exchange stores represents less than 7% of Cimex’s total retail footprint, ensuring that MLC stores remain the backbone of the company’s operations.To enhance customer experiance, Cimex has invested in staff training, ensuring high-quality service across all stores. Additionally,the company has introduced digital platforms like Enzaaaa and Transfer to streamline transactions. By March 2025, customers can expect seamless card activity and list movements, further modernizing the retail experience.
Impact on the Local Economy
The introduction of dollar stores is not just about convenience; it’s about economic growth. Martínez Hernández highlighted that these stores will benefit the national sector by promoting better supply chains and supporting local businesses. Cimex also maintains direct dialog channels with customers through social networks and customer service numbers, fostering trust and engagement.
Key Takeaways
| Aspect | Details |
|————————–|—————————————————————————–|
| Start Date | March 204 |
| Key Locations | Black Coral, Havana Houses, Free Duty at airports |
| Focus | High-demand items sold in USD |
| MLC Stores | Remain a priority for essential goods |
| Digital integration | Platforms like enzaaaa and Transfer to be fully operational by march 2025 |
Cimex’s expansion of dollar stores marks a meaningful step in cuba’s economic evolution. By balancing the needs of consumers with the demands of a growing economy, the company is paving the way for a brighter future. Stay tuned for more updates as this transformative journey unfolds.
Cimex Expands Dollar Stores in Cuba: A New Era for Retail and Foreign Exchange
In a bold move to bolster Cuba’s economy, Cimex, one of the country’s leading retail companies, has announced the expansion of its network of dollar stores. This initiative aims to provide Cubans with access to essential goods while addressing the growing demand for foreign currency. We sat down with Dr.Alejandro Morales, an expert in Caribbean economic advancement, to discuss the implications of this important step.
The Evolution of Dollar Stores in Cuba
Senior Editor: Dr. Morales, can you provide some background on how Cimex’s dollar stores have evolved in Cuba?
Dr. Alejandro Morales: certainly. The journey began in September 204 when Cimex allowed fundraising in USD at shops connected to tourism, starting with caribbean shores. By December 204, the company had established a robust network of stores, including Black Coral, Havana Houses, and Free Duty outlets at airports. These stores are designed to cater to both locals and tourists, offering a wide range of products.
What does This Mean for MLC Stores?
Senior Editor: With the expansion of dollar stores, what role do MLC stores continue to play?
Dr. Alejandro Morales: Despite the expansion of dollar stores, MLC stores remain a priority. They mainly offer essential materials such as food and cleaning products. The new network of foreign exchange stores represents less than 7% of Cimex’s total retail footprint,ensuring that MLC stores remain the backbone of the company’s operations. To enhance customer experience, Cimex has invested in staff training and introduced digital platforms like Enzaaaa and Transfer to streamline transactions. By march 2025, customers can expect seamless card activity and list movements, further modernizing the retail experience.
Impact on the Local Economy
Senior Editor: How will the introduction of dollar stores impact the local economy?
Dr. Alejandro morales: The introduction of dollar stores is not just about convenience; it’s about economic growth. These stores will benefit the national sector by promoting better supply chains and supporting local businesses. Cimex also maintains direct dialog channels with customers through social networks and customer service numbers, fostering trust and engagement.
Key Takeaways
Senior Editor: What are the key takeaways from Cimex’s expansion of dollar stores?
Dr. Alejandro Morales: The expansion marks a meaningful step in Cuba’s economic evolution.By balancing the needs of consumers with the demands of a growing economy,the company is paving the way for a brighter future. Key locations include Black Coral, havana Houses, and Free Duty at airports, with a focus on high-demand items sold in USD.Platforms like enzaaaa and Transfer will be fully operational by March 2025, further enhancing the customer experience.
Conclusion
cimex’s expansion of dollar stores represents a transformative step in Cuba’s economic landscape. By integrating foreign exchange options with existing retail infrastructure, Cimex is not only meeting consumer needs but also driving economic growth. Stay tuned for more updates as this transformative journey unfolds.
