Thailand Aims for Tourism gold with “Amazing Thailand Grand Tourism and Sports Year 2025”

Berlin, Germany – Thailand is setting ambitious goals for its tourism sector, launching the “Amazing Thailand Grand Tourism and Sports Year 2025” initiative. Prime Minister Pae Thong Than Shinawatra addressed attendees at the Amazing Thailand Networking event at Citycube, Berlin, during the Internationale Tourismus-Börse Berlin 2025 (ITB Berlin 2025) on Wednesday, March 5, 2025, at 12:15 hrs (local time). The initiative aims to attract 39 million foreign tourists and generate 98 billion euros, building on the success of 2024, which saw 35 million visitors and a 15 percent contribution to the country’s GDP.

Mr. Jirayu Wonasup, spokesman for the Prime Minister’s Office, emphasized the government’s dedication to tourism as a vital economic engine. The “Amazing Thailand Grand Tourism and Sports Year 2025” is designed to elevate Thailand’s status as a world-class destination through a multifaceted strategy.

Five Pillars of Thailand’s Tourism Vision

The Thai government is concentrating on five key measures to achieve its ambitious tourism objectives:

1. Enhanced Convenience and Safety

   The government is prioritizing the safety and convenience of travelers. This includes visa exemptions for foreigners from 93 countries/territories, Long Term Resident Visas, and Visa on Arrival. Technology is also playing a crucial role, with the implementation of E-Visas, Automated Biometric Identification at six airports nationwide, and the planned Thai Digital Arrival Card (TDAC) service. According to the Prime Minister, the government is committed to “strengthening an emergency response system and strict safety measures in tourist attractions” to ensure tourist confidence.

2. Infrastructure Advancement

   Thailand aims to become the aviation hub of Southeast Asia, targeting a capacity of 250 million users per year. This will be achieved through several projects,including the expansion of Suvarnabhumi and Don Mueang airports,renovation of regional airports like Utapao,Phuket,and chiang Mai,and the construction of new airports such as Andaman and Lanna Airport. The development of high-speed rail networks connecting Thailand with Laos and China, and also linking Suvarnabhumi Airport, Don Mueang, and Utapao, is also underway to facilitate tourism throughout the year and distribute visitors to new attractions.

3. Thai Soft Power

   Leveraging its rich cultural heritage,Thailand is promoting its “soft power” to attract tourists. This encompasses not only national pride but also the warmth of Thai hospitality,its cuisine,art,and the welcoming nature of its people,as exemplified in the white Lotus series. The government is focused on utilizing local wisdom, high skills, and innovation to enhance the value of Thai products and services.

4. Medical and Health Tourism Center

   Thailand is positioning itself as a leading medical and health tourism center, boasting competitive prices, specialized expertise, internationally accredited hospitals, and renowned Thai hospitality. The sector is experiencing continuous growth, generating an estimated economic value of 1 trillion baht. The government is actively seeking investment to further expand the medical and health promotion ecosystem.

5. Lasting Tourism

   The government is committed to environmentally pleasant tourism practices, collaborating with various sectors to support sustainability standards in tourist destinations nationwide. This aims to create positive change, promote balance, and ensure prosperity for all. Thailand’s commitment to sustainability is further underscored by its selection to host the Global Sustainable Tourism Conference 2026 (GSTC 2026), reflecting its dedication to a sustainable and extensive future for tourism.

Year-Round Celebrations and Events

The “Amazing Thailand grand Tourism and Sports Year 2025” will feature a series of events throughout the year, beginning in April with the Songkran festival, also known as the Thai New Year Summer Festival Mahasongkran. Other highlights include Pride Month 2025 in June, Loi Krathong: Rivers of Light in November, and the Amazing Thailand Countdown at the end of the year. Thailand will also host world-class sports competitions, such as the FIVB Women’s Volleyball World Championship 2025 and the SEA Games 2025.

The prime minister emphasizes a greater commitment to the celebration of the next year, as well as thanks to the parties and confidence in the thai potential. And invite to celebrate this special year together

tourism Authority of Thailand (TAT) at ITB Berlin 2025

the Amazing Thailand Networking Event was organized by the Tourism Authority of Thailand (TAT) as part of ITB Berlin 2025, the world’s largest and most crucial tourism trade show. Held annually since 1966,this year marks the 58th edition,taking place from March 4-6,2025.TAT brought 160 Thai tourism operators from across the country to participate in the event, promoting Thai tourism on a global scale.

With its strategic initiatives and diverse offerings,thailand is poised to achieve its ambitious tourism goals for 2025 and solidify its position as a premier global destination.

Thailand’s Ambitious Tourism Vision: A Deep Dive into the “Amazing Thailand” 2025 Plan

Will Thailand’s ambitious goal of attracting 39 million foreign tourists in 2025 truly transform its tourism sector, or is it merely a bold prediction?

Interviewer: Dr. Anya Sharma, welcome to world-today-news.com. As a leading expert in Southeast Asian tourism and economic advancement, you’ve been closely following Thailand’s “Amazing Thailand Grand Tourism and Sports Year 2025” initiative. Could you begin by providing our readers with an overview of this thorough plan?

Dr. Sharma: Thank you for having me. Thailand’s “Amazing Thailand Grand Tourism and Sports Year 2025” represents a significant, multifaceted strategy aiming to elevate the nation’s tourism sector to new heights. It’s not just about attracting more tourists; it’s about transforming the entire visitor experience and maximizing the economic benefits for the country. At its core, the plan focuses on enhancing Thailand’s appeal as a world-class destination through five key pillars: enhanced convenience and safety, infrastructure advancement, leveraging Thai soft power, establishing itself as a medical and health tourism center, and promoting sustainable tourism practices.

Interviewer: Let’s delve into those five pillars. How dose enhancing convenience and safety improve the overall traveler experience and boost visitor numbers?

Dr. Sharma: This pillar addresses the practical aspects of travel. It’s about removing friction points and creating a seamless journey. Visa facilitation,through measures like visa exemptions,e-visas,and visa on arrival,dramatically simplifies the entry process,attracting more international visitors. Improved infrastructure at airports,incorporating automated biometric identification,and the planned digital arrival card,ensures faster processing and reduces waiting times. Most importantly, enhancing safety and security instills confidence in tourists, who are more likely to return and recommend Thailand to their peers. This encompasses robust emergency response systems, and heightened security measures in tourist hotspots.

Interviewer: Infrastructure advancements seem crucial. How will these improvements impact Thailand’s tourism landscape?

Dr. Sharma: Thailand’s infrastructure upgrades are aimed at significantly enhancing connectivity and accessibility. Becoming a regional aviation hub is a key objective, with airport expansions and new constructions planned. This increase in air capacity is essential for handling the projected surge in tourists.Furthermore, investing in high-speed rail networks will improve internal connectivity, allowing tourists to easily explore different regions far beyond Bangkok. This creates a more dynamic tourism surroundings, distributing visitors across the country and boosting local economies outside of major cities. By providing efficient and convenient transportation to lesser-known destinations,Thailand can showcase a far broader range of travel experiences.

Interviewer: How is Thailand leveraging its “soft power” to captivate international tourists?

Dr. Sharma: Thailand possesses a rich cultural heritage and a unique national identity. Their “soft power” strategy centers on showcasing Thai hospitality, cuisine, art, and cultural experiences. This encompasses promoting the warmth and friendliness of the Thai people. The government understands the appeal of genuine cultural experiences. Initiatives that integrate local traditions,promote local artisans,and elevate authentic experiences can enhance the value proposition of the destination. The success of programs highlighting this soft power, which is reflected in shows like The white Lotus, such as, helps create a strong positive image on the world stage that supports an increased influx of tourism.

Interviewer: Thailand is also ambitiously positioning itself as a medical and health tourism center. What are the key components of this strategy?

Dr. Sharma: This strategy leverages Thailand’s advanced medical infrastructure and reputation for internationally accredited hospitals. Competitive pricing, specialized medical expertise, and of course, the renowned Thai hospitality, are key differentiators. This sector generates significant economic value. By carefully promoting medical and wellness tourism, and actively seeking investments to expand these services, Thailand can attract a high-value segment of travelers seeking advanced healthcare solutions.

Interviewer: Sustainability is a major focus globally. How does Thailand’s “Amazing Thailand” plan integrate sustainable tourism practices?

Dr. Sharma: Recognizing the need for environmentally responsible tourism,Thailand’s plan explicitly emphasizes the importance of sustainable tourism practices. This involves collaborating actively with various sectors to embed sustainable standards across all tourist destinations. The commitment to environmentally sound practices is evident in their hosting of the Global Sustainable Tourism conference, which underscores a long-term commitment to responsible tourism development. Focusing on eco-tourism, promoting responsible consumption, and managing tourism’s environmental impact, are key aspects of the sustainability initiatives.

Interviewer: What are some key takeaways for our readers interested in learning more about Thailand’s tourism goals?

Dr. Sharma: Thailand’s “Amazing Thailand Grand Tourism and Sports Year 2025” is a complete and ambitious plan. Key takeaways include:

• Diversification of tourism offerings: Moving beyond customary beach tourism to encompass a wide range of experiences.
• Infrastructure development: Significant investments in transport to enhance accessibility and spread tourism revenue across different regions.
• Focus on sustainability: A long-term outlook that safeguards Thailand’s environment.
• Leveraging soft power: Maximizing the appeal of Thailand’s unique cultural and human attributes.

Interviewer: Dr. Sharma, thank

Thailand’s Tourism Conversion: Can “Amazing Thailand 2025” Deliver on its Aspiring Promise?

Will Thailand’s audacious plan to attract 39 million tourists truly revolutionize its tourism sector, or is it just a hopeful aspiration?

Interviewer: Dr. anya Sharma, welcome to world-today-news.com. as a leading expert in Southeast Asian tourism and economic development, you’ve been closely following Thailand’s “Amazing Thailand Grand Tourism and Sports Year 2025” initiative. Could you begin by providing our readers with an overview of this comprehensive plan?

dr. Sharma: Thank you for having me. Thailand’s “Amazing Thailand Grand Tourism and Sports Year 2025” is a substantial, multifaceted strategy designed to propel the nation’s tourism sector to unprecedented levels. It’s not simply about increasing tourist numbers; it’s about fundamentally reshaping the entire visitor experience and maximizing the economic benefits for the country.At its core, the plan focuses on enhancing Thailand’s appeal as a world-class destination through five key pillars: enhanced convenience and safety, significant infrastructure development, leveraging Thailand’s unique soft power, establishing itself as a leading medical and wellness tourism hub, and promoting sustainable and responsible tourism practices.

Enhanced Convenience and safety: A Seamless Travel Experience

Interviewer: Let’s delve into those five pillars.How does enhancing convenience and safety improve the overall traveler experience and boost visitor numbers?

Dr. Sharma: This pillar addresses the practical aspects of travel. It’s about streamlining the process and creating a frictionless journey. Visa facilitation, through measures like visa exemptions, e-visas, and visa-on-arrival options, substantially simplifies the entry process, thereby attracting a larger pool of international visitors. Improved airport infrastructure, including automated biometric identification systems and the planned digital arrival card, ensures faster processing and reduces waiting times. Crucially, enhancing safety and security instills confidence in tourists, making them more likely to return and recommend Thailand to others. This includes robust emergency response systems and heightened security measures in popular tourist areas. Addressing these practical concerns translates directly into increased visitor satisfaction and repeat business.

Infrastructure Advancements: Connecting Thailand for Global Tourism

Interviewer: Infrastructure advancements seem crucial. How will these improvements impact Thailand’s tourism landscape?

Dr. Sharma: Thailand’s infrastructure upgrades are aimed at dramatically improving connectivity and accessibility. Becoming a regional aviation hub is a key objective, with planned airport expansions and new airport constructions. This increase in air capacity is vital for handling the anticipated surge in tourists. Furthermore, investing in high-speed rail networks will improve internal connectivity, allowing tourists to easily explore diffrent regions beyond Bangkok. This creates a more dynamic tourism ecosystem, distributing visitors across the country and boosting local economies in those regions. By providing efficient and convenient transportation links to less-explored destinations, Thailand can showcase a far broader range of travel experiences.

Leveraging Thai Soft power: Cultural Immersion and Authentic Experiences

Interviewer: How is Thailand leveraging its “soft power” to captivate international tourists?

Dr.Sharma: Thailand possesses a rich cultural heritage and a unique national identity. Their “soft power” strategy focuses on showcasing Thai hospitality, cuisine, art, and authentic cultural experiences. This involves promoting the genuine warmth and friendliness of the Thai people. The government recognizes the appeal of immersive cultural tourism. Initiatives that integrate local traditions, support local artisans, and offer authentic experiences enhance the overall value proposition of the destination. The success of programs that highlight Thai soft power helps create a strong positive global image, which, in turn, supports increased tourism.

Medical and Wellness Tourism: A Growing Sector in Thailand

Interviewer: Thailand is also ambitiously positioning itself as a medical and wellness tourism center. What are the key components of this strategy?

Dr. Sharma: This strategy leverages Thailand’s advanced medical infrastructure and its reputation for internationally accredited hospitals. Competitive pricing, specialized medical expertise, and, of course, renowned Thai hospitality are key differentiators. This sector is generating significant economic value. By strategically promoting medical and wellness tourism and actively seeking investments to expand these services, Thailand can attract a high-value segment of travelers seeking advanced healthcare solutions combined with a relaxing and enjoyable travel experience.

Sustainable Tourism: Preserving Thailand’s Natural Beauty

Interviewer: Sustainability is a major global focus. How does Thailand’s “Amazing Thailand” plan integrate sustainable tourism practices?

Dr. Sharma: Recognizing the importance of environmentally responsible tourism, Thailand’s plan explicitly emphasizes sustainable tourism strategies. This includes actively collaborating with various sectors to embed sustainable standards across all tourist destinations. The commitment to environmentally sound practices is further underscored by their hosting of relevant international conferences, highlighting a long-term commitment to responsible tourism development.Focusing on eco-tourism, promoting responsible consumption, and effectively managing tourism’s environmental impact are key aspects of the sustainability focus.

Key Takeaways and Future Outlook

Interviewer: What are some key takeaways for our readers interested in learning more about Thailand’s tourism goals?

Dr.Sharma: Thailand’s “Amazing Thailand Grand tourism and Sports year 2025” is a comprehensive and ambitious plan. key takeaways include:

Diversification of tourism offerings: Moving beyond traditional beach tourism to encompass a wide array of experiences.

Strategic infrastructure development: Significant investments in transportation to enhance accessibility and distribute tourism revenue across different regions.

Commitment to Sustainability: A long-term perspective that safeguards Thailand’s habitat and natural resources.

Effective leveraging of soft power: Maximizing the appeal of Thailand’s unique cultural and human assets.

Interviewer: Dr.Sharma,thank you for this insightful overview of Thailand’s ambitious tourism vision. It’s clear that this initiative has the potential to significantly transform the country’s tourism sector. Readers,what are your thoughts on Thailand’s strategy? Share your comments below,and let’s discuss!