Vienna (A) In line with the Publicis Group’s global “Power of One” approach, Publicis Media Austria is reorganizing its digital business areas and bundling them in a new unit: Publicis Media Digital.
This reorganization is aimed at significantly reducing the complexity of the team structure and internal organization, so that the media brands – Zenith, Starcom, iBeauty and Spark – can focus even more on the needs of their customers. Publicis Media Digital acts as an agency-internal hub to generate synergies, growth and intelligent scaling within Publicis Media Austria, and covers all special digital disciplines – from video, programmatic radio, programmatic out-of-home, addressable TV and SEO to to innovative data-driven product solutions – from.
Christoph Purkart, digital native from the very beginning, will head this unit as Director of Digital Media. He is supported by the two team leaders Marlene Weseslindtner (Client Service) and Sophie Feiks (Performance).
“The digital sector is developing extremely quickly. In order to stay on the ball and also to play a pioneering role, a simple and lean organizational structure is required. This more efficient organization of the team enables us to act as it is necessary. So we are already working on the answers to tomorrow’s questions today and can offer expert solutions with in-depth industry know-how both internally and externally, ”said Christoph Purkart about the reorganization he had already carried out. “There are exciting times ahead, with these adjustments we are perfectly prepared.”
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