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Christmas Price War in Norwegian Grocery Stores – Blogger Criticizes Lackluster Offers Compared to Denmark

(The online newspaper): Blogger Rune “Gjerrigknarken” Nikolaisen follows the prices in the grocery stores better than most. He thinks this year’s Christmas price war has been sloppy stuff.

– To be honest, there hasn’t been much to cheer about this time, says Nikolaisen.

In particular, he thinks the Norwegian price war is a puzzle after he has just returned home from Denmark. There he hoarded a number of goods that are never on offer here at home, for example a pint of cream for 4.50 Danish kroner and 200 grams of dairy butter for seven Danish kroner.

See more examples below

Stopped

On 6 December, Nettavisen was able to tell about several items that had been cut significantly. For example, Nidar’s popular marzipan sausages were cut by roughly 50 per cent compared to The big price test Nettavisen had on 22 November. The price of the marzipan sausages was 18.80 on 6 December. But when Nettavisen visited the shops on 18 December, the price was still the same.

Nikolaisen believes that this is the case for several other goods.

– I have gone through the offer leaflets for the shops, and there is nothing particularly new to report. They have the same offers as last week. The clementines still cost 19.90, the Christmas sausage and ribs also have the same price as last week, says Nikolaisen.

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– More relaxed than Easter

Nikolaisen believes there were better offers during the Easter price war, when the marzipan sausages from Nidar were down to 5.30 per pack. This means that you could buy three packs of the marzipan sausages for a smaller sum than what a pack costs now.

– I’m happy with everything that involves lower prices, but I guess I didn’t get a “feeling of shock” this time, no, says Nikolaisen.

Items that have received big price cuts this time are, for example, pickles, beetroot in glass, red cabbage and sauerkraut. The chains have reported that some items are out of stock, such as Laban’s Santa party.

– I understand that they have run out of certain goods, but I had expected that they would reduce the price of other goods, says Nikolaisen.

– But the chains may think that they don’t need to lure people into the stores in the last week before Christmas. Perhaps their assessment is that people will then act regardless, he says.

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– Better in Denmark

– I just came home from Denmark, and there was a real Christmas price war there, says Nikolaisen.

– And there was a price war on completely different goods, he says.

Nikolaisen traded, among other things:

  • Whole milk at NOK 3.50 per l (Norwegian 5.32)
  • Cream 0.5 l at NOK 4.50 (NOK 6.84)
  • Dairy butter, 200 grams, NOK 7 (Norwegian 10.64)
  • Sunflower rye bread, NOK 8 (Norwegian 12.16)

– People hoard, but it’s a slightly smarter arrangement than is usually the case here at home, says Nikolaisen.

– All the shops had reduced prices and there was a limit of a maximum of four or six pieces per customer on several items, he says.

But there were also other Christmas items you could secure at good prices.

– There were good prices for roast pork, herring and duck, he says.

He wonders why there can’t be a price war on dairy products in Norway as well.

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– Demanding

Virke organizes several of the large grocery chains in Norway.

– We cannot answer for price wars and campaigns on individual items, says branch director for groceries in Virke, Bendik Solum Whist.

He adds:

– Since Gjerrigknarken highlights dairy products, it is nevertheless appropriate to point out that this is an area where we have a very demanding competitive situation on the industrial side, where Tine has a dominant position, which the government seems to want to make even more dominant, says Bendik Solum Whist.

2023-12-20 14:50:41
#Rebuke #Kiwi #Rema #Extra #cheer

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