The use of brass elementson custom furniture in walnut and velvet, recalls the large arches of the entrance. The walls will accommodate contemporary art exhibitions which will regularly renew the atmosphere of the shop, reserving surprising surprises for visitors.
The watch and jewelery collections occupy the ground floor of this new space. Downstairs, the Gentlemen’s Lounge welcomes men’s watchesin particular the LUC Haute Horlogerie creations and the Alpine Eagle models. The creations imagined by Caroline Scheufele can instead be admired in the Haute Joaillerie salonaround tables made entirely of amethyst.
« This opening has symbolic value for Chopard and my family. The Crown Building was completed in 1921, the year Karl Scheufele II, my grandfather, arrived in New York to work there as a goldsmith. A century later, the Maison Chopard continues to write its history with the United States through this new emblematic boutique. says Karl-Friedrich Scheufele, co-president of Chopard.
