The Chinese company NIO, a pioneer in the field of rented or replaceable batteries in electric vehicles, is going to enter the international markets with this model. The company will make its first attempts in the USA and Europe, and in three years it promises to appear on all key car markets in the world. The manufacturer promises a simple warranty service and a unique model with “instant” replacement of a discharged battery with a full one instead of long charging at the stations.
NIO station for automatic replacement of the traction battery in an electric vehicle in three minutes
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According to Chinese media, NIO formed export department codenamed “Project Marco Polo”. And if real Marco Polo traveled from Europe to the East, then the Chinese will make their way back. So far, the company’s plans are very modest – to sell about 7,000 ES8 and ES6 electric vehicles in the European region in the next two years. But this will be a trial step, and behind it there will be a lot of work on the deployment of the service with the organization of a network of stations for the automatic replacement of traction batteries.
From the very beginning, NIO management did not hide the desire to enter the European electric vehicle market. Back in January 2018, when the first production electric car, the NIO ES8, went on sale in China, NIO CFO Tony Hsieh said that NIO would start selling electric vehicles in the US in 2020. So far, this has not happened, although the company went public in this country. This year, at one of the exhibitions in China, the founder of the company, William Li Bin (William Li Bin) defined the overseas direction as “USA and Europe”.
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In August, the head of the company spoke more specifically, marking the start of overseas sales in Europe as the second half of 2021. The company intends to enter the main global automotive markets by 2023 or 2024.
Since April this year, NIO has been selling 3,000 to 4,000 electric vehicles a month in China. In comparison, Tesla’s Shanghai plant produces roughly the same number of electric vehicles every week. But NIO is also ramping up production. So, in October, the company for the first time brought the production of electric cars at its advanced plant in Hefei to 5,000 units per month.
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The Chinese rightly expect that the initiatives of the European authorities to encourage transport on new energy will help them to develop in the Old World. In September, ten major European countries sold a total of 141,000 vehicles using new energy sources, up 165% from the same period last year and 70% from the previous month. At the same time, the level of penetration of cars on new energy sources reached 12.8%. Annual sales in Europe are expected to exceed 1.1 million units, which will be the main support for NIO’s global sales growth. And this should also be helped by the company’s main competitive advantage – a battery rental service or quick battery replacement instead of charging.
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