Chinese People Go Crazy for “White Liquor Flavored Latte”: 5.42 Million Cups Sold, 100 Million Yuan Earned

Big hit! Chinese people flock to taste coffee “White Liquor Flavored Latte” newly launched, selling 5.42 million cups, raking in 100 million yuan.

Xinhua News Agency reports that Kweichow Moutai, China’s leading liquor producer, and Luckin Coffee, a Chinese coffee shop chain. They have jointly launched a Chinese white liquor flavored latte coffee menu.

The report states that Moutai white liquor flavored latte coffee menu It became a trend on social media. Netizens enthusiastically posted pictures of people buying special coffee menus. This latte coffee recipe has 53 degrees of Moutai white liquor, less than 0.5 percent.

Luckin Coffee said on its Weibo platform on Tuesday (Sept. 5) that sales of Moutai white liquor flavored lattes exceeded 5.42 million cups, accounting for more than 100 million yuan (about 486 million baht) on the day. first

Luckin Coffee has reduced the price of its latte menu from 38 yuan (approximately 185 baht) to 19 yuan (approximately 92 baht) on the first day of selling the special latte coffee recipe. Along with publishing a video clip of the production of ingredients used to make coffee.

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2023-09-09 14:42:22