Jakarta, CNN Indonesia —
Not only in Indonesia, day fever online shopping national harbolnas which fell on Thursday (11/11) yesterday also occurred in various countries including China.
In China, the harbolnas trend was spearheaded by the e-commerce giant Alibaba Group, which was reported to have generated a turnover of 540.3 billion yuan during the D-day of the event.
Despite the huge profits, China through its government newspaper, Securities Daily, denounced the harbolnas practice which was judged to describe “worship of turnover”.
In one of its articles, the newspaper considers the focus and purpose of the online shopping festival with massive discounts for one day should shift from “war traffic online and sales ”become competition in science and technology.
“This cult of turnover is not only unsustainable in digital growth but is also fueling chaos,” the newspaper was quoted as saying. Reuters on Friday (12/11).
Although it generates multiple profits for entrepreneurs, China sees the Harbolnas shopping festival as contributing to unhealthy trade practices such as sending spam messages to users to unfair competition to encourage merchants to commit fraud.
The practice of harbolnas has triggered many traders to fake discounts so that their merchandise can be sold in various places e-commerce.
“By using the lowest possible price as a sales benchmark, platforms and merchants stimulate low-level consumption which is not in line with China’s goal of achieving high-quality development,” the newspaper’s editorial said.
The newspaper hopes that the Harbolnas festival in the future can be used on various platforms e-commerce and businesses to showcase innovative achievements.
“It is hoped that one day the Chinese internet giants will no longer focus on the store business but can walk into space on their own personal rocket,” the paper said, referring to the achievements of Amazon founder Jeff Bezoz and Tesla founder Elon Musk, which he said were exemplary.
Until this news comes down, Alibaba and JD.com are the pioneers e-commerce in China did not immediately respond to a request for comment on this matter.
Harbolnas was first popularized by Alibaba in China. In 2009, Alibaba launched a day of massive discounts for a day.
Since then, the day of heavily discounted shopping on beautiful dates has become the world’s largest online sales festival, beating Cyber Monday in the United States.
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