Home » Business » Chinese Media Reports: Avatr Reaches Agreement to Acquire Troubled Electric Brand HiPhi, Rescuing it from Steep Dive

Chinese Media Reports: Avatr Reaches Agreement to Acquire Troubled Electric Brand HiPhi, Rescuing it from Steep Dive

We have already talked about the big problems of the HiPhi electric brand. The manufacturer of premium electric trains became a victim of price wars in the Chinese market and confidently entered a steep dive.

However, there is a chance that he will not be allowed to crash. According to several Chinese media reports, Avatr has reached an agreement to acquire HiPhi. Normal operations at HiPhi could resume as early as this April.

Source: Changan

HiPhi’s problems became public in February, when the company stopped production for six months and delayed salary payments. Almost immediately, the CEO and founder of HiPhi, Ding Lei, went to bow to the Changan company – the Avatr brand belongs to it. After long and difficult negotiations, consensus appears to have been reached. Which caused leaks to the press.

In fact, so far neither Changan nor Avatr have officially confirmed the fact of the purchase/merger with HiPhi. However, they do not deny it.

Most likely, the details of the deal (or its breakdown) will appear in the next few days.

2024-04-09 10:14:29
#Give #hand #brother #Avatr #save #drowning #HiPhi

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