Zhitong Finance APP learned that the Sensor Tower store intelligence platform showed that in September 2023, a total of 39 Chinese manufacturers were shortlisted for the top 100 global mobile game publisher revenue list, with a total revenue of US$1.96 billion, accounting for 39% of the revenue of the global top 100 mobile game publishers in this period.
The competitive streetball mobile game “All-Star Streetball Party” launched by NetEase-S (09999) in late August ranked first on China’s iPhone mobile game download list for five consecutive days after its launch. On September 13, two new players Durant and Giannis were launched, and the game immediately soared to No. 2 on the best-selling list of Chinese iPhone mobile games. On September 27, the game received another update, and the first female player Han Xu appeared. On that day, the game ranked fourth on the iPhone mobile game best-selling list. These contents made “All-Star Streetball Party” the second highest-grossing mobile game product under NetEase Games in September, second only to “Backwater”, and also the highest-grossing sports mobile game on iOS in the world in this period.
MiHoYo’s “Genshin Impact” celebrated its third anniversary at the end of September. Driven by new characters, new maps and other rich content, game revenue increased by 31% month-on-month, returning to the seventh place in the global mobile game revenue list. Domestic iOS Ranked 4th in mobile game revenue list. Although “Honkai Impact” diverted some players’ payment from “Genshin Impact”, from the perspective of publisher revenue, MiHoYo’s revenue achieved a year-on-year growth of 32% in September, firmly establishing itself as a global mobile game Ranked 3rd in publisher revenue list.
Relying on the outstanding performance of the survival strategy mobile game “Whiteout Survival” in the US and Korean markets, publisher Diandian Interactive’s revenue has achieved a month-on-month growth of about 10% in the past three months. In September, revenue reached 4.2 times that of the same period last year, ranking first among Top five Chinese mobile game publishers by revenue. The success of “Whiteout Survival” is inseparable from the advantages of the unique ice and snow theme and low-polygon art style in terms of purchase volume, as well as the role of SLG’s moderate gameplay in inheriting players. At present, the game has ranked first in the global SLG mobile game revenue list for 2 consecutive months, demonstrating the moderate market potential of SLG mobile games.
Haibi Games’ aesthetic healing RPG mobile game “SOULS” (Land of Light) launched in overseas markets in late August and quickly won the love of players in South Korea and the United States. In September, its revenue increased by 511% month-on-month, becoming the publisher’s revenue ranking. The second mobile game product.
Yihuan Network launched the card-placement mobile game “Dato Brave” (Mosaic Heroes) in the Japanese market in early September. Driven by Jiro Sato’s series of promotional videos, “The Legend of Heroes: Trails in the Sky” linkage and massive benefits, the game’s popularity has risen rapidly, ranking among the top three in Japan’s iPhone mobile game download list and revenue list. The successful release of “Toro Brave” made Yihuan Network’s mobile revenue in September 23 times that of August, setting a record high and ranking 21st on the list.
As a model of overtaking on vertical track corners, Lemon Weiqu has maintained revenue growth for 8 consecutive months. In this period, it once again increased by 5% month-on-month, ranking 24th. “Gossip Harbor?” and “Seaside Escape” not only provide exquisite art, but also provide players with rich items and twists and turns of the plot. They are deeply loved by female players. The iOS versions of both games are It has received nearly 5 stars and is a rare high-quality synthetic mobile game in overseas markets in recent years. It also verifies the effectiveness of the moderate strategy of casual mobile games.
The ancient-style management simulation mobile game “This City Has Fertile Farm” has maintained a steady growth momentum since its open beta on July 21. In September, its revenue increased by 52% month-on-month, making the publisher Yishijie’s revenue set a new record, ranking 25th on the list for the first time. name.
In addition to the list, the Chinese mobile game publishers shortlisted for the top 100 global revenue are Youku Shengshi, Zhixingtong, Perfect World (002624.SZ), Luyou Network, Yale Technology, Luzhu Games, Hero Games, and Bilibili Li-W (09626) and Youka Network have a total of 39 manufacturers.
In addition to the aforementioned “Genshin Impact” and “All-Star Streetball Party”, other outstanding performances in this issue include “MapleStory: Legend of Maple” and “Three Kingdoms: Strategy Edition”.
“MapleStory: Legend of Maple” published by Tencent (00700) has basically remained in the top ten best-selling iPhone mobile games in China since its launch. In September, its revenue increased by 39% month-on-month, advancing to sixth place.
After celebrating its fourth anniversary since its launch, “Three Kingdoms: Strategy Edition” recorded a 49% month-on-month revenue increase in September, returning to No. 7 on the list.
