Chinese cars attacking the Indonesian Market, Astra directly opens the voice

Jakarta –

Chinese manufacturers are beginning to attack the automotive industry in Indonesia. Astra, which has a large market in the automotive industry in Indonesia, has opened its voice.

The director of PT Astra International Henry Tanoto does not deny that many Chinese manufacturers are currently starting to play in the Indonesian car market.

However, according to him, this really shows that the Indonesian car market still has very big business prospects. This means that Astra’s progress is still very promising in this segment.

“Of course, now more and more new players are entering our market, especially Chinese manufacturers who are very important. However, for us this is very good, meaning that the Indonesian car market is attractive and will grow in the future, this is a good thing. mark,” said Henry in a public statement Astra International virtual show, Thursday (8/8/2024).

The company itself will continue to provide products and services that meet the needs of the Indonesian people even though competition is getting tougher. According to him, Astra has a complete product portfolio in the Indonesian car market, from petrol cars, hybrids, to electric cars.

In addition, the target market is also different, from cheap car segments, luxury cars, passenger cars, to commercial cars. Until June 2024, according to him, Astra’s market penetration in the Indonesian car industry will remain at 57%.

“So far we see that the buzz is very good, so our market share since last June, Astra was around 57%, compared to 5 years ago in 2019 it was not but 52%, so it’s good so far,” explained Henry. .

Astra has an entire business ecosystem, Henry said, that supports the expansion of services in the community. Starting with selling new and used cars, rental services, insurance, and so on.

“In addition, our products also provide better service and respond to the needs of the people in Indonesia. We have a large network. Both sales and after sales, there is an ecosystem also, both rental, insurance and trading in new cars, this is very supportive to provide a better service to customers,” explained Henry.
For reference, Astra’s automotive business includes the production, distribution, sales and after-sales services for motor vehicles and motorcycles.

Astra manufactures, assembles, distributes and has a sales network for Toyota, Daihatsu, Isuzu, Peugeot, UD Trucks and Honda motorcycles. Astra also manufactures and sells BMW cars and Lexus is starting to invade the Indonesian car industry. Astra, which has a large market in the automotive industry in Indonesia, admits that it is not afraid!

The director of PT Astra International Henry Tanoto does not deny that many Chinese manufacturers are currently starting to play in the Indonesian car market.

However, according to him, this really shows that the Indonesian car market still has very big business prospects. This means that Astra’s progress is still very promising in this segment.

“Of course, now more and more new players are entering our market, especially Chinese manufacturers who are very important. However, for us this is very good, meaning that the Indonesian car market is attractive and will grow in the future, this is a good thing. mark,” said Henry in a public statement Astra International virtual show, Thursday (8/8/2024).

The company will continue to provide products and services that meet the needs of the Indonesian people even though competition is getting tougher. According to him, Astra has a complete product portfolio in the Indonesian car market, from petrol cars, hybrids, to electric cars.

In addition, the target market is also different, from cheap car segments, luxury cars, passenger cars, to commercial cars. Until June 2024, according to him, Astra’s market penetration in the Indonesian automotive industry will remain at 57%.

“So far we see that the buzz is very good, so our market share since last June, Astra was around 57%, compared to 5 years ago in 2019 it was not but 52%, so it’s good so far,” explained Henry. .

Astra has an entire business ecosystem, Henry said, that supports the expansion of services in the community. Starting with selling new and used cars, rental services, insurance, and so on.

“In addition, our products also provide better service and respond to the needs of the people in Indonesia. We have a large network. Both sales and after sales, there is an ecosystem also, both rental, insurance and trading in new cars, this is very supportive to provide a better service to customers,” explained Henry.
For reference, Astra’s automotive business includes the production, distribution, sales and after-sales services for motor vehicles and motorcycles.

Astra manufactures, assembles, distributes and has a sales network for Toyota, Daihatsu, Isuzu, Peugeot, UD Trucks and Honda motorcycles. Astra also manufactures and sells BMW and Lexus cars.

(hal/hns)