Chinese Car Brands Set to Challenge Japan and South Korea at GIIAS 2023 Exhibition: What is Chery Indonesia’s Response?

Jakarta –

The GIIAS 2023 exhibition will be attended by a number of new brands from China. Brands from the Bamboo Curtain country will challenge brands from Japan and South Korea. What is Chery Indonesia’s response to the arrival of these new brands from China?

For information, the Association of Indonesian Automotive Industries (Gaikindo) has confirmed the presence of several new brands from China, including Haval, Ora, Tank, and Neta.

The three names mentioned at the beginning (Haval, Ora, Tank), are car brands that are members of the Great Wall Motor (GWM) conglomerate. Furthermore, Neta is a crossover-style electric car brand produced by Hozon Auto New Energy Automobile.

So, in total there will be 7 Chinese brands participating in the exhibition. Previously there were three Chinese car brands that existed in Indonesia, namely Wuling, DFSK, and most recently Chery.

According to the Head of Public Relations of PT Chery Sales Indonesia Rifkie Setiawan, the presence of newcomers from China at the 2023 Gaikindo Indonesia International Auto Show (GIIAS) exhibition is proof that brands from China have won the trust of Indonesian consumers.

“From us, we are welcome for brands from China to come (to Indonesia). And that from our side (as producers from China as well) shows that Chinese products have started to be trusted in Indonesia. That’s the first,” said Rifkie to journalists in Jakarta, Monday (12/6/2023).

Rifkie added, with the strengthening of brands from China in Indonesia because of the many choices of brands, it will also indirectly enlarge their market here.

“And judging from the market opportunity in Indonesia, it is also what made Chinese brands enter Indonesia. Chery himself sees this as an opportunity as well, that we can take advantage of this to enlarge the market in Indonesia,” he continued.

It is known that currently Chery Indonesia already has several line up models for market, starting from the Tiggo 7 Pro, Tiggo 8 Pro and Omoda 5. Chery is also ready to introduce other SUV models such as the Tiggo 4 Pro, including the Omoda BEV (Battery Electric) full battery electrification car. Vehicles).

Watch Video “Challenge the CR-V, why does Chery dare to sell cars in the premium class?“

(citation/rgr)