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Chinese and Foreign Companies Seize Business Opportunities at the China-ASEAN Expo

2023-09-19 09:15 Authors: Wang Junwei, Chen Yifan, Lei Jiaxing Editor-in-chief of Xinhuanet: Wu Jing

Xinhua News Agency, Nanning, September 18 Topic: More business opportunities and more confidence—Chinese and foreign companies “grab the beachfront” at the China-ASEAN Expo

Xinhua News Agency reporters Wang Junwei, Chen Yifan, Lei Jiaxing

Seven countries including Indonesia, Malaysia, and Vietnam have resumed private pavilions, with more than 40 participating countries and regions, and nearly 2,000 exhibiting companies… At the 20th China-ASEAN Expo being held here, Chinese and foreign companies are fully optimistic about the market opportunities in China and ASEAN. People came to look for business opportunities.

ASEAN merchants actively participated in the exhibition

Vietnamese businessman Tong Guanghai is an “old friend” of the China-ASEAN Expo. This year, in addition to bringing coffee, pepper, cashew nuts and other products to the exhibition, he also brought Vietnamese durian for the first time. “Durian is one of the most popular fruits in China, with huge consumer market potential.” Tong Guanghai said, hoping to find suitable Chinese agents by taking advantage of the opportunity of Vietnamese durian being allowed to enter the Chinese market and the platform of the China-ASEAN Expo.

As a “frequent visitor” to the CAEXPO, Vietnam Zhongyuan Coffee has opened up the Chinese market through the CAEXPO platform, occupying the top coffee sales share at the CAEXPO for many years in a row, and has a variety of products on China’s online platforms and offline supermarkets.

China is the largest overseas market for Vietnamese Zhongyuan coffee.” Agent Zhu Shenghui said that the company is full of confidence in the Chinese market and will continue to increase its efforts to deeply explore the Chinese market.

Precisely because many ASEAN merchants are optimistic about the Chinese market, in recent years, more and more ASEAN specialty products such as Cambodian fragrant rice, Laos beer, and Myanmar traditional tea have entered the country through the China-ASEAN Expo, and some have even become “Internet celebrity” products.

Xu Diwei, an Indonesian businessman who participated in the China-ASEAN Expo for the first time, brought Acehnese noodles, a specialty of her hometown. The exhibition hall was crowded with people. While cooking, she enthusiastically introduced the product features to the audience. Xu Diwei said that the passenger flow has been very large these days and the sales of exhibits have been increasing. Some agents have already expressed their intention to cooperate.

It is understood that the scale of the ASEAN exhibition area of ​​this year’s China-ASEAN Expo has returned to pre-epidemic levels, with about 640 exhibitors, including well-known enterprises from ASEAN countries such as Brunei Muara Port Co., Ltd., Cambodia’s Cana Hwa Conglomerate Group, and Indonesia’s Elfa Agriculture. .

Japanese and Korean companies seize business opportunities

Many Japanese companies also come to look for new business opportunities. Because Japan’s ORIX Group is optimistic about the market potential of China and ASEAN, this year it has completed its identity transformation from a visitor to an exhibitor.

Liu Guoping, chairman of Japan’s ORIX Group Greater China, said that ORIX is actively exploring clean energy, new energy industry, smart city construction, cultural tourism consumption, big health and other businesses in China and ASEAN countries. The effective implementation of RCEP has created new opportunities for enterprises. More new opportunities.

This China-ASEAN Expo also held a tour of Japanese companies to Guangxi, with Mitsubishi Corporation, Mitsui & Co., Ltd. and many other companies participating. Cheng Yonghua, executive vice president of the China-Japan Friendship Association, said that China is Japan’s largest trading partner, and the return on investment of Japanese companies in the Chinese market is much higher than that of other countries and regions in the world, which fully reflects the profound economic and trade cooperation between China and Japan. Fundamentals, strong resilience and huge potential. After RCEP comes into effect and is implemented, business transaction costs will be reduced, and market dividends will directly benefit enterprises in both countries, helping to deepen multi-field cooperation between China and Japan.

Enterprises from South Korea, a member country of RCEP, are equally enthusiastic about participating in the conference. A few days ago, after arriving in Nanning after a long flight from South Korea, Luo Gengzhi, chairman of the Chungbuk Women’s Enterprise Export Cooperative in South Korea, rushed to set up the exhibition without stopping. “I participated in the China-ASEAN Expo in 2018. This time, overseas merchants have fully resumed offline participation in the exhibition, so I decided to come and take a look.” Luo Gengzhi said that according to RCEP rules, the company’s products enjoy zero tariff when exported to China. This time I hope to find something Chinese agents share opportunities in the Chinese market.

At the booth of Korean exhibitor Lu Yongcheng, beauty and skin care products are neatly displayed, and he and his colleagues are actively introducing product information to customers. “The China-ASEAN Expo has established an important platform for communication and exchange, and we have obtained real business opportunities from it.” Lu Rongcheng said that he has fully felt the enthusiasm of participating merchants and audiences in the past few days. During the interview period, several groups of people had already asked him about business cooperation matters.

Chinese companies focus on emerging industries

Foreign exhibitors are very enthusiastic, and Chinese exhibitions have their own characteristics. Among them, high-tech industries such as digital technology and industrial design have received great attention from exhibitors.

In the first digital technology exhibition area, health care robots, logistics robots, and delivery robots from a number of industry leading companies and institutions made their debuts. AI smart satellites, AI remote sensing data application interaction platforms, large-scale naked-eye 3D displays, etc. became “star products” “.

The reporter saw in the advanced technology exhibition area that MGI, a subsidiary of BGI Group, was demonstrating its new generation ultra-high-throughput gene sequencing platform to merchants. Wang Xiaogang, head of BGI’s Guangxi region, said that the company’s goal is to bring advanced genetic technology to ASEAN so that more people can enjoy better and more affordable genetic testing services. Currently, the group is improving overseas channels and arranging overseas business.

UBTECH is a high-tech enterprise focusing on the humanoid robot business. Li Yang, deputy general manager of UBTECH China Strategic Development Center, said that ASEAN has a young and large population and growing consumption power. Countries such as Singapore, Thailand, and Vietnam have their own robot products, and the current robot industry is on the rise. , the industry has great potential.

In Indonesia, sales of new energy vehicles of Chinese brands are booming; in Laos, 4G mining industry private network technology from China enables smooth mobile communications 300 meters underground… At the China-ASEAN Expo, several heads of Chinese exhibitors told reporters Not only are China and ASEAN each other’s largest trading partners, but their industrial chains are increasingly complementary, which has brought huge market opportunities to enterprises in the region. This is an important reason for them to actively participate in the China-ASEAN Expo. .

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2023-09-19 01:15:44

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