Original title: Persevere in difficulties and see the dawn (quote)
Chinese cinema is about to usher in the recovery of the entire industry (theme)
beijing every dayReporter Yuan Yuner
Chinese films in 2022 will move forward amidst difficulties and create new opportunities in difficulties. The impact of the epidemic on the film industry has reached its highest this year, but it is gratifying that filmmakers continue to follow it and that audiences and box office are still there. Epidemic prevention and control has entered a new phase, and Chinese films are about to usher in a complete industry-wide recovery.
Keywords: difficult
The operating pressure of the theater exceeds expectations
Nobody expected that 2022 would be the year in which the new corona epidemic would hit the film industry hardest. With the support of blockbuster films such as “Shuimen Bridge of Changjin Lake”, “This Killer Is Not So Calm” and “Miracle Stupid Kid”, the 2022 Spring Festival file achieved a good result of 6.039 billion yuan. At the time, the filmmakers felt that the market would gradually improve. However, to everyone’s surprise, since March, due to the continued impact of the epidemic, theaters in various places have been opened and closed, and the operating rate has been greatly reduced. Among them, only 4,434 theaters were open nationwide on November 30, and the operating rate was 35.4%.
When it becomes uncertain whether the cinema will open or not, more and more domestic films dare not settle the dossier and can only wait and see. Coupled with the absence of imported blockbusters such as ‘Top Gun 2’ and ‘Thor 4: Love and Thunder’ in Mainland cinemas, there was an inevitable ‘film shortage’ in theaters and only 5 new films were released in October. According to statistics from the Beacon Professional Edition, the total number of films released in continental theaters was 377 in December, which is almost half of the 697 films released in 2021.
When audiences entered the theater but found there were no movies to watch, the theater’s survival crisis officially arrived. There were also many “extremely fixed files” this year, that is, films are only fixed a few days before release, which also brings great difficulties to the film’s publicity work. Even if the film enters theaters, it is difficult to achieve an ordinary audience.
There are no films in theaters, the number of spectators has decreased and the box office has decreased… As a result, the operational pressure of theaters is high, many theaters are forced to close, new films cannot attract investment and the cinema production also suffers. As of December 21, the annual box office was only 29.1 billion yuan. In the shadow of the epidemic, film businesses have declined. Large-scale film festivals such as the Shanghai International Film Festival may be postponed or canceled, and the platforms for filmmakers’ communication and interaction have also been reduced accordingly.
Keywords: hold on
New Year’s Eve and New Year’s Eve are expected to welcome a turnaround
Faced with the difficult situation, Chinese filmmakers did not give up, did not blame others, but endured everything in silence, tried every means to save themselves, and survived this bleak period.
Cinemas have tried every means to find a way to survive. If there is no film to show, contact the film studio to organize a film festival, or find another way, organize small performances such as crosstalk and talk show in the theater, or broadcast the World Cup live, or turn yourself into a romantic and hot proposal place… If the audience is less, open online sales channels, selling live snacks and drinks. These novel and touching sounding tricks are the struggle of the theater when facing difficulties.
The creators are not idle either. Although the sudden onslaught of the epidemic may cause the crew to stop working, there are still many films that are still being produced with care and will meet the audience after the shadow of the epidemic dissipates. The domestic sci-fi blockbuster “The Wandering Earth 2”, which will be released on the first day of next year’s Spring Festival, is currently entering the post-sprint final stage. Zhang Yimou’s new film “Manjianghong” is currently under heavy production. There is also “Three Thousand Miles of Chang’an”, the first work of the light animation “New Culture Series”, which will show the prosperity of the Tang dynasty by telling the past story of Gao Shi and Li Bai, the Jiedu envoy of the dynasty Tang. The rich and solid film reserves ensure that after the epidemic is over, theaters will still have new films to watch in terms of quantity and quality. Domestic blockbusters are still worth looking forward to.
The 12th Beijing International Film Festival, 35th China Film Golden Rooster Awards, 36th Popular Film Hundred Flowers Awards, 16th FIRST Youth Film Festival and 4th Hainan Island International Film Festival, which were held this year , I am still With an optimistic and lively attitude, he united and inspired Chinese filmmakers and showed the world the vitality and tenacity of Chinese films.
After the optimization and adjustment of epidemic prevention and control measures in many places in the country, the film industry has finally seen the dawn and the breakthrough has come. On December 20, the total number of operating rooms across the country reached 9,583, with an operating rate of 76.6%.
Keywords: breakthrough
The main theme of science fiction films to create new glories
In addition to perseverance, China’s film market in 2022 also has positive points and gains.
The creation of the main theme film is outstanding, and it is still the most dazzling performance of film creation this year. “Shuimen Bridge of Changjin Lake” continues the magnificent atmosphere of “Changjin Lake” and writes the extraordinary shocking power of Chinese-style warfare achievements in terms of audio-visual effects and emotional resonance; The legendary story shows the hero’s courage and strategy, blood and tears; “Miracle: Stupid Child” tells the inspiring story of ordinary people realizing the Chinese dream in the new era, and the film language is full of vigor and vigor. Anti-epidemic films such as “Holding You Through the Cold Winter” and “Ordinary Heroes” have played the role of cinematic works of recording reality and calming people’s hearts through different perspectives and styles. “A Thousand Miles Homecoming”, released in the National Day file, is a successful attempt to integrate the main theme and commercial genre films, combining elements such as war films and road films, showing the behavior of contemporary Chinese diplomats.
This year, domestic films have made great strides in genres such as science fiction and animation. The release of three science fiction films, “Lonely on the Moon”, “Wars of Tomorrow” and “Mozart in Outer Space”, allowed the industry and the public to see the obvious progress in the visual effects of domestic science fiction films. In particular, “Lonely Walking on the Moon” combines science fiction and comedy, and its completion in all respects is amazing. Although the story of the animated film “New God List: Yang Jian” has yet to be perfected, the exquisite image attracts attention.
A series of literary and artistic films have earned a good reputation at the box office by virtue of their enthusiastic realistic observation and simple humanistic feelings. The middle-aged romance film “Love Myth” with Shanghai dialect jokes not only did not use the Shanghai dialect to “catch customers”, but instead showed the style of Shanghai, a metropolis; “Mom!”Pay attention to Alzheimer’s disease, elderly care and other issues. The two main actors Wu Yanshu and Xi Meijuan won the Tiantan Award and Golden Rooster Award respectively at the Beijing International Film Festival; The point and the warm and simple emotions won high praise from the audience.
