Childish Gambino’s “This is America”: 11 dead and 100 million views

If the man has been for several years already a hero of Uncle Sam’s Culture and of our personal disco, Childish Gambino are two words which until today had only had in the European press and the mainstream sphere. quite a few echoes. But, seven days ago, the situation has changed, by the force of the giant YouTube and the publication of the clip of his last piece. A video in the form of an uppercut for a title – titled “This is America” ​​- which is just as much, and was not long in panicking the minds and the counter of the video platform.

Said clip has therefore passed the milestone of 100 million views in barely a week, and allowed the American to access the very small garden of artists who have achieved such a feat. Before him, there was Adele’s “Hello” – because Adèle -, “Look What You Made Me Do” by Taylor Swift – because Taylor Swift -, “Wrecking Ball” by Miley Cyrus – because she was there. was hanging naked from a wrecking ball – and Psy’s “Gentleman” – because Koreans are so numerous and because “Gangnam style”. Suffice to say that this is the first time that a music video has reached such a resonance by the force of a message, and not for the fame of an artist or his clothing rate.