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The theme of this great show is the vision- “Desire”, which expresses the discussion about life and the hope of all things, the blossoming of a flower, the fall of a star, the ebb and flow of the long river of life, CHICCO MAO Brings a Beautiful Future Hopefully, with classic innovative embroidery, hot-piercing of stars, hand-pleating and other elements as a backing, it will lead to an inspirational collision between classic and surrealism.
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This season’s design is more stylized and the classic improved curve belt is more realistic while ensuring beauty; puff sleeves, lamb thigh sleeves, slave sleeves and other sleeves emphasize elegance; lotus leaf layers The border and hollow design are the embodiment of western romanticism and oriental moderate blank. In addition, traditional Chinese embroidery techniques such as Chinese-style slant lapels, disc buttons, Suzhou embroidery, Hunan embroidery and double-sided embroidery are also added, creating a bold and perfect combination of Chinese and Western.
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The three-dimensional gold thread brocade with black and white embossed stitching originally designed by CHICCO MAO is paired with traditional ethnic minority hand embroidery and three-dimensional embroidery fabrics, creating a visual experience of integrating Western cultures and oriental, showing the charm of the national tide. CHICCO MAO has a perfect combination with the international brand – Swarovski, adding crystals, freshwater pearls, handmade beads and lace ribbon to the dresses, revealing the exquisiteness in a discreet way, showing the coherent details and quality of CHICCO MAO . It fully reflects the independence, confidence, elegance and intelligence of women.The integration of the classic colors pearl white, retro green, palace blue and mint green together with the classic black and white of CHICCO MAO forms a painting that is both trendy and retro, giving people a refreshing look. , a visual perception similar to rebirth. The designer Mao Baobao integrates art and life, ensuring beauty and comfort at the same time; the revolutionary and creative blend of modern technology and traditional classic styles integrates western classic romance into eastern artistic aesthetics, conveying an independent, confident, elegant and romantic design concept. .
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This time, designer Mao Baobao crossed the border again and designed together with KH DESIGN, a boutique women’s handbag brand, to create three joint bags. Similar to CHICCO MAO, KH DESIGN represents a spirit of bold innovation and full commitment, and at the same time encourages modern women who have the pursuit of life and the avant-garde of fashion to get out of the “safe zone” to pursue new attempts, get keeping up with trends and creating your own fashion style. The joint design concept of leather goods by CHICCO MAO and KH DESIGN is combined with the vision of the CHICCO MAO 2023 spring and summer show theme: “Wish”, which continues the brand’s discussion of life and hope in all things. This is also the first collision between the CHICCO MAO clothing and leather goods brands.
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CHICCO MAO, the founder of the Mao Baobao brand, went to Italy to study in 2008 and graduated from MARANGONI in Milan in 2013, specializing in fashion design. In the same year he founded the CHICCO MAO brand in Beijing and opened the CHICCO MAO brand studio.
Mao Baobao attended the Beijing International Fashion Week in Beijing on March 26, 2019 and released the autumn and winter 2019 INFINITY series. On October 28 of the same year, he attended the Beijing International Fashion Week and released the spring and summer 2020 ME DEFINE series, which won the China Top Ten Fashion Designer Award. On October 29, 2020, the spring and summer 2021 LIGHT series was released at China International Fashion Week, nominated for best women’s clothing and won the China Fashion Awards 2020 Fashion Brand Award. In September 2021 the spring and summer 2022 series “Everything Grows” will be released which won the Best Chinese Womenswear Designer 2021, the Fashion Brand Award 2021 and the Douyin E-commerce China Fashion Influential Brand 2021. In 2022 he was hired by his alma mater , the Italian Institute of Fashion Marangoni, as post-graduate tutor for the Chinese campus, contributing with his own strength to the Chinese fashion design industry.
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Mao Baobao’s years of study abroad profoundly influenced him by the Italian Renaissance and he gradually formed his unique understanding of aesthetics. He integrates the traditional oriental culture he received as a child with the western aesthetic culture he knew while studying abroad and brings his vivid imagination into every detail of the product. Designer Mao Baobao expresses the unique charm of oriental women with western tailoring with a sense of the times. Delivered in every needle and thread of the product – an elegant, safe and independent design concept.
Mao Baobao was invited to collaborate with well-known fashion magazines such as Vogue, Harper’s Bazaar, Harper’s Bazaar, Marie Claire, ELLE and L’OFFICIEL, and was interviewed for exclusive celebrity status. many popular variety shows, participating in programs: “Please Take Care of the Wardrobe”, “Familiar Taste”, “Happy Camp” and “Pretty Beauty”, etc., and became a special guest of the new product launch designer of the Huawei Group, as well as invited by international fashion competitions, model competitions as invited judges. And the brand has long cooperated with well-known domestic and foreign artists and won many of the star favorites: Zhang Ziyi, Angelababy, Zhao Liying, Yang Mi, Fan Bingbing, Sun Li, Yang Zi, Dilireba, Liu Yan, etc. At the same time, it has also received the attention and promotion of many media.
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