When greed bites you in the gut…
Chiara Ferragni (36) is world-famous. The Italian beauty actually has everything: a dream figure, a famous husband (Fedez, 34) and two sweet children. And soon there will be more than a million euros less in the account. Because the influencer has to pay.
That’s what she reports Italian competition authority AGCM. The reason: When Chiara’s specially designed cake was marketed, the impression was created that a purchase would make donations for children with cancer go to a hospital in Turin.
But THAT didn’t happen and apparently it wasn’t even planned.
Instead, confectionery manufacturer Balocco, with whom the model worked, donated 50,000 euros in advance. Without Chiara Ferragni and months before the cake was launched.
Fans are disappointed with Chiara Ferragni
But why did her almost 30 million followers even come up with the idea that the cake was for a good cause?
On the one hand, the Pandoro cake cost a whopping nine euros, while customers normally don’t even have to pay four euros for one. According to the Italian competition authority, press releases, the packaging and the advertising that Chiara herself did also showed that money from the proceeds would go to the hospital in Turin.
Puppy cake. The mother of two forgoes donations and, through the sales ploy of the marketing companies “Fenice” and “TBS Crew”, simply pocketed the over one million euros in cake proceeds herself – without paying anything to the hospital.
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A million that will soon disappear from the influencer account – plus a little extra. THAT is the punishment for Chiara Ferragni. Fenice also has to pay a further 400,000 euros and the company TBS Crew even 675,000 euros. And even Balocco’s 50,000 euro donation didn’t help them out of their misery. The company was also fined 420,000 euros.
Does the hospital see ANYTHING? Probably not.
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Chiara Ferragni apologizes
“I have always believed that those who are luckier in life have a moral responsibility to do good. These are the values that have always driven me and my family,” Chiara Ferragni begins her Instagram post and admits that she has made mistakes.
But now she wants to stand up for him. And financially. Visibly excited, she promises to donate another million (in addition to the million she was sentenced to) to the Regina-Margherita Children’s Hospital.
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“I realized I made a communication mistake. A mistake I will not repeat in the future. My charity work, which I have always done and will continue to do, will be completely separated from commercial activities in the future.”
However, this did little to appease the fans. “Your money will not buy respect, credibility, honor and trust. Communication error?” writes an angry fan under the apology video. Another says: “Actually, you only give back the money you earned. That’s not a big deal. Anyone who knows basic math can see this.”
2023-12-20 19:48:20
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