In the Olympus of global influencers, there is an essential figure to understand the business: the Italian Chiara Ferragni. You don’t need 400 million followers like Kylie Jenner, with her not inconsiderable 30 years, she has enough to sit at the same table. Her image and impact were undeniable, and an often positive influence on her followers, contrary to what many virtual chichinabo stars do that we will not talk about here. However, Ferragni goes through turbulent moments. His professional and personal paradise is sinking. The blows come from everywhere.
The big scandal that is shaking Ferragni’s reputation and business is the Balocco case: last December They fined her 1 million euros for unfair commercial practices with the sale of a Christmas cake of this commercial brand, an alternative to the classic panettone. There was, in theory, a charitable purpose: the profits would go to a hospital in Turin, specialized in bone cancer research. Chiara also theoretically made donations to the cause, boosting sales of a product that was more expensive than the competition. The mess arose when it was discovered that the company only made a single payment to the medical center, a long time before the launch of the Ferragni Pandoro. A please. It exploded in the influencer’s face. She has defended herself, even offering to put another million euros out of her pocket for the hospital. But it’s not that simple. Trust has been broken. Contracts fall, followers too.
Chiara and Fedez / Instagram
Things are not going better for him on a personal level either, or that is what the Italian magazine ‘Vanity Fair’ assures this Thursday exclusively. The unofficial confirmation, because there is no official one, of the separation from rapper Fedez, sentimental partner for years and father of her children. A couple as legendary as the Ferragni product itself. Also controversial: the man, in San Remo, messed up while his wife presented the famous song gala. Fedez’s illness, with pancreatic cancer, caused a change in her behavior, putting her in public commitment. In Sanremo she began the end: “The love story between the two had deteriorated, but the influencer had postponed the decision. However, Fedez was less generous and accused her that her legal problems had negative effects on her business.. Fedez raised his tone. Then The rapper fled to Miami with his assistant and finally left the house”.
The separation is final, maintains the writing. ““He abandoned the family home, a spectacular penthouse in Milan, and so far he has not been seen there again.”. You won’t easily see Fedez on Chiara’s Instagram account either: It no longer appears in the profile photo nor the word “wife” from a short time ago. She is now a “mother” and “entrepreneur”. And separate. Latest story is revealing: “The power is not out there, it is within you. For anyone who has ever needed to hear it”. It’s over.
Chiara Ferragni / Instagram
2024-02-22 16:28:35
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