First bad news for Chiara Ferragni and above all for Safilo. The title gives to Piazza Affari on 9% and in one fell swoop the earnings caused three days ago by the announcement of the agreement with the most important influencer in Italian fashion. According to radio-stock exchange, the decision of the CEO of the group weighs Angelo Trocchia that according to Repubblica the same day of the “wedding” with Ferragni would have sold 40,996 Safilo shares through the sale of 12 separate share packages. The average price of 1,9115 euro would have guaranteed the manager a slightly higher income 78 thousand euros. According to insiders and investors it would have been a sign of weakness, almost a demonstration of “lack of confidence” in the future growth margins of the stock. As if to say: it is better to cash in now than to risk losing in a few weeks.
And to think that the business partnership with the wife of Fedez, whose “brand” on Instagram is a guarantee of unparalleled visibility, had spurred the title of the Venetian eyewear giant group at +13%, then closing the day with a very remarkable +8.14 percent. It also happened to the actions of Tod’s, when Ferragni officially joined the board of directors of the Diego Della Valle.
A phenomenon that had prompted the sociologist to think that was not exactly magnanimous Giovanni Semi, researcher of cultural and communicative processes at the University of Turin, who al Day he had said: “At this moment the great and sacrosanct attention towards a disadvantaged profile is evident”, that is, being young and woman. “The lady embodies everything that doesn’t happen in real life. And so, I put her down hard, she becomes there fig leaf of Italian capitalism predominantly male-dominated and elderly “.
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