From the soundtrack to the handkerchief worn for moments of emotion, up to the grammatical errors in expressing oneself: in the study of Che Tempo Che Fa sul Nove the usual Chiara Ferragni that we know is back in action, a professional who pays a lot of attention to her image and has an anxiety to control everyone.” And despite the continuous reminder of her ‘authenticity’ and the fact that the interview was “very measured, careful and controlled”, the influencer succeeded in her aim: “The strategy she is adopting in this period is a winning one “. Maria Angela Polesana, the professor of Media Sociology at the Iulm University of Milan, has made a detailed analysis for Adnkronos and has made Italy’s number one digital entrepreneur a subject of study.
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In December the professor had panned the apology video published by the influencer after the Pandoro scandal: “it’s a misstep”, said Polesana, “but – she added – it will recover”. This is what is happening in recent weeks, in which Ferragni is implementing a “strategy across multiple media: on TV he reiterated the concepts already expressed on social media and in the interview with Corriere della Sera, portraying himself as an innocent, fragile and victim of a media attack. They are all very coherent contents, I see a very precise direction behind them”, underlines the professor. What changes from media to media, however, is the target audience: “Through this television appearance the attempt was probably not so much to get closer to her followers, but to win back the brands that abandoned her in this period. And in part of it succeeded, if we look at Fazio’s audience figures”, highlights the teacher of Media Sociology.
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Despite the barrage of attacks suffered after the interview granted to Fabio Fazio, Chiara Ferragni is trying to recover a constant dialogue with her followers. Her goal is probably to regain the support of the fans who lost trust in her after the Pandoro legal case. Shots with her children, short videos in which she shows the looks of the day and quick declarations entrusted to the stories on Instagram. In part everything seems to be back to normal, although the gossip machine has now started and is aiming to start a war over the latest indiscretion on the marriage crisis with Fedez which the influencer herself has admitted.
2024-03-05 11:21:00
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