For about a week, the photo of Chiara Ferragni stands out on information sites of all the world. First of all Italiaobviously, but they also started talking about it abroad, from BBC at the Picturepassing through the Daily Mail. The reason? There huge fine imposed by the Antitrust following the Pandori case Balocco (over one million euros to two companies attributable to her), which sparked an overwhelming public discussionon the internet as on TV.
And in this moment of maximum global attention, it is precisely who disappears from the radar the protagonist. From the tender shot of her daughter in the elf version of Santa Clauspublished a week ago, on the entrepreneur’s profile the frost has fallen. First two stories to try to explain his point of viewthen a video posted in the feed in which he explains his reasons, apologizes for the “communication error” and announces a charitable donation of one million euros.
On the other hand, she and Balocco are accused of having publicized the «Pandoro Pink Christmas» letting consumers understand that, by buying it, they would have contributed to a donation toRegina Margherita Hospital. “But the donation had already been made by Balocco alone months earlier”, explained the guarantor authority. «My mistake is honest», she replied in the clip. «Unfortunately you can make mistakes and when it happens you have to admit it try to fix it».
From that most commented clipin fact, everything stopped: for three days no posts, no stories. Ditto on her husband’s profile, which was at the center of the latest content published another controversy, always linked to charity, but with Lombardy region regarding the intensive care room built in record time at San Raffaele with fundraising in the midst of the Covid pandemic. No updates from casa FerragnezIn short, a more unique than rare case.
It is not known whether it is a strategy or simply a moment to rearrange your ideas, what is certain is that the case continues outside create debate. From the question Easter eggs upon opening a fact-finding dossier on the Searcheven made the news the tracksuit worn in the last social appearance, it immediately sold out. Last, in chronological order, the decision of Safiloa group specializing in Made in Italy eyewear, by step away by the entrepreneur.
«Safilo Group communicates termination of the license agreement for the design, production and distribution of eyewear collections under the Chiara Ferragni brand”, we read in the company note, “following breach of contractual commitments assumed by the trademark owner”. Words that leave questions, considering that it is not done no connection with recent events: is there a direct connection? And above all, other brands they will distance themselves?
Questions to which, for now, it is impossible to answer. However, one thing is evident to Instagram analysts: thousands of users they have already stopped following Chiara Ferragni’s profile. A page that, at least for now, stay silent.
2023-12-22 07:06:39
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