Chiara Ferragni, continues to be discussed the case of the influencer who ended up in the eye of the storm after the charity linked to pandoro and Easter eggs. You also talked about it during the episode of Zona Bianca broadcast on January 7 on Rete4. Guest in the studio is Professor Carlo Alberto Carnevale Maffè, professor at SDA Bocconi, who points the finger at what Ferragni is missing.
“Ferragni certainly needs a better influencer to manage crises – Professor Maffè declares venomously – She was very good at managing success. And above all she needs a much more rigorous and structured legal office: you don’t play with credibility and above all it is not done on charity. We will continue to talk about Ferragni for a long time to come because his social appeal has not collapsed. His commercial appeal has collapsed because it is clear that a brand does not want to be associated with controversial situations. I remain a guarantee and as long as there isn’t an appeal it’s not right to crucify anyone. You certainly need to learn to manage your popularity in a professional manner. She was very good at building it, she needs to learn to defend it and apologize deeply.”
2024-01-07 21:43:00
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