Chery Aims to Electrify Indonesia’s Workforce with Rugged J6 SUV
Jakarta, Indonesia – Chery has thrown its hat in the electrified off-road ring, introducing the J6, the country’s first all-electric SUV built for tough terrains. But Chery isn’t just chasing thrill-seekers; they’re aiming to revolutionize Indonesia’s agricultural and mining sectors by offering entrepreneurs a reliable and eco-friendly workhorse.
"They feel safer. They feel safer if they take it anywhere," said Zeng Shuo, Vice President Director of Chery Sales Indonesia (CSI), explaining the appeal to businesses operating in challenging environments. “He has a palm oil plantation, they also want this, they already want to use an electric car… but with the electric cars that’s on the market right now [before the release of the J6] they don’t want to take it anywhere – anywhere, just in urban areas.”
The Chery J6 appears to answer these concerns head-on. Built with a robust aluminum frame and equipped to handle water crossings up to 60cm deep, the J6 promises to conquer Indonesian’s diverse landscapes.
This impressive capability has led to a surge in interest from outside major cities. "Because the profile is really off-road, well, in the regions there is really a lot of demand," states Rifkie Setiawan, CSI’s Head of Brand Division. "Because, in that area, there are a lot of roads that are not as good as big cities… yes, that means in Sumatra, or indeed in, what Mr. Zeng Shuo said earlier, in agribusiness companies, and also in mining companies.”
With a 69.77 kWh battery offering a claimed range of 418 km in the iWD type and 426 km in the RWD type, the J6 boasts practical functionality alongside its ruggedness. The inclusion of extensive safety features, including a comprehensive battery security system, battery protection, an aluminum alloy frame, H-Arm Aluminum suspension, and up to 6 airbags, solidifies the J6’s position as a reliable option for Indonesian businesses.
The introduction of the Chery J6 signals a potential shift in the Indonesian automotive landscape, blurring the lines between leisure vehicles and rugged workhorses capable of handling demanding conditions. As the world shifts toward sustainable practices, the J6’s arrival offers a compelling option for businesses looking to embrace electrification without sacrificing practicality.
2024-12-01 08:30:00
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## Chery J6: Powering Indonesia’s Rugged Industries with Electric Innovation
**Jakarta, Indonesia** – Chery, a leading Chinese automaker, has launched the J6, presenting not just an electric SUV, but a potential game-changer for Indonesia’s workforce. This rugged, all-electric vehicle, designed for off-road capability and durability, targets the agricultural and mining sectors, aiming to provide reliable and sustainable transportation solutions for businesses operating in challenging environments.
To delve deeper into the J6’s potential impact, we spoke with two key figures from Chery Sales Indonesia (CSI): **Zeng Shuo**, Vice President Director, and **Rifkie Setiawan**, Head of Brand Division. Their insights reveal a vehicle poised to redefine the boundaries of electric mobility in Indonesia.
### Bridging the Electric Gap in Remote Indonesia
**World Today News:** The J6 is touted as the first all-electric SUV built for tough terrains in Indonesia. what specific needs did Chery identify in the Indonesian market that led to the development of such a specialized vehicle?
**Zeng Shuo:** “Many Indonesian businesses,especially in plantation and mining,require vehicles that can handle diverse and demanding terrains.Existing electric cars weren’t suitable for these conditions, leaving a gap in the market.
We saw an chance to provide a robust, reliable electric solution that meets the unique demands of these sectors.”
### A Rugged Electric Workhorse
**World Today News:** The J6 boasts remarkable off-road capabilities, including an aluminum frame and a 60cm water-crossing depth. How does this translate into tangible benefits for businesses operating in remote areas?
**Rifkie Setiawan:**
“The J6’s robust construction empowers businesses to access remote locations and navigate challenging terrains with confidence. This opens up possibilities for increased productivity and efficiency. Imagine transporting goods or workers to plantations or mining sites, areas often inaccessible to standard vehicles. The J6 changes the game.”
**World Today news:** What kind of reception has the J6 received from businesses in these sectors, especially those in Sumatra and other remote regions?
**Rifkie Setiawan:** “The response has been overwhelmingly positive. Businesses are excited about the J6’s combination of electric power and ruggedness.There’s a clear demand for sustainable transportation solutions that don’t compromise performance or reliability.
**.
### Sustainability Meets Practicality
**World Today News:** The J6 offers a range of up to 426 km and includes extensive safety features.How does this address the concerns businesses might have about practicality and safety when adopting an electric vehicle for tough jobs?
**Zeng Shuo:**
“
We understand that businesses require vehicles thay can depend on. The J6’s impressive range alleviates range anxiety,while its robust safety features,including the battery security system and aluminum alloy frame,ensure the well-being of operators and their livelihoods. We’ve prioritized both sustainability and practicality.”
### Looking Ahead: An Electrified Future for Indonesian Industries
**World Today News:** What does the success of the J6 mean for the future of electric vehicles in Indonesia, particularly within the agricultural and mining sectors?
**Zeng Shuo:** “We believe the J6 is a strong indicator of the growing demand for sustainable transportation solutions in Indonesia. We anticipate seeing more businesses across various sectors embracing electric vehicles, contributing to a greener and more efficient future.”
**Call to Action:**
The Chery J6 marks a important step forward in electrifying indonesia’s workforce. Will it revolutionize the way businesses operate in remote and challenging environments? Share yoru thoughts in the comments below.
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* [The Role of Electric Vehicles in Sustainable Mining Practices](link to relevant article)
