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Chen Baifeng, president of Ruiying, was the first to enter Amazon’s source chain


Chen Baifeng, President of Ruiying / Shen Meixing

Chen Baifeng, the president of Ruiying, the eldest of the household, was not able to go to university immediately after graduating from center college owing to his inadequate household setting when he was a youngster, so he went north to grow to be an apprentice, and therefore he made his specialized skills. Considering that he selected to start a enterprise, he has not been all smooth, but he has normally been equipped to change his lifestyle. In 2008 he faced the world monetary disaster. The enterprise did not eliminate any money. The epidemic has hit the planet financial system. Given that 2020, both of those revenues and gains have strike new highs for two consecutive decades.

Chen Baifeng, born in Chiayi, said that when he was in 3rd quality, his spouse and children moved to Taitung at the back of the mountain. Immediately after graduating from middle college, he went north to do the job as an apprentice in a equipment manufacturing facility. At that time, the month-to-month salary was only 150 yuan, and there was no refreshment fee for doing work time beyond regulation at night, but he didn’t treatment, he realized how to expend the revenue thoroughly and learned the procedures from the masters. . For case in point, at the time, a bowl of Yangchun noodles charge 1.5 yuan, and some facet dishes this kind of as dried tofu and seaweed have been sliced. He charge 5 or 6 yuan for a midnight snack, but it was the very best time to connect with the masters. Absolutely everyone is keen to train him. The technological know-how gave him, the revenue, it was value it.

Humble Chen Baifeng reported he was blessed and was about to develop into a soldier. He was lured by the overlord and served only 45 times of further armed service assistance. Even though ready for the lever, because he did not want to remain idle, his Psychological Intelligence Close friend Factory produced area for him.Put a machine to create OEM parts, even though this is just a 1-person corporation, the boss and collaborator, he has since opened his entrepreneurial path.

Soon after serving in the navy, he started Shenghui Business, began employing staff members, and step by step expanded the scale of functions. The fifth calendar year of operation was a pretty critical 12 months. The firm has started to change the production of roller skate bearings. At first, it was developed manually and then imported. Automatic devices and computerized tests, the operation is booming.

Chen Baifeng explained he has 3 younger brothers, who are specializing in architectural structure, electronics and other majors. Just after graduation, they joined his business a single immediately after one more. The 4 brothers are numb and perform with each other to acquire their careers independently of the family.

Thirty yrs ago, Chen Baifeng commenced manufacturing garage door bearings and other export preparing goods, and collaborated in the creation of a wholly owned subsidiary of He Ying. In 1997, he planned the company’s stock exchange, establishing Rui Ying, and purchased the Wugu Industrial Zone, crafted a factory on the land and moved Ha Ying’s business to Rui Ying.

Chen Baifeng frankly mentioned that Ruiying, which primarily manufactures bearings, is priced involving US $ .3 and US $ .4 for each and every bearing, even so, soon after introducing metal tubing or PU plastic shells on both of those ends of the bearing to grow to be rollers to improve benefit extra, the cost of just about every roll raises from $ 3 to $ 11. Ruiying then took more than the processing of the product or service. In recent years, the roller has been outlined as the most important product or service for export.

Much more than 5 yrs in the past, Ruiying predominantly generated bearings and also spent 5 million yuan to develop luggage bearings. Chen Baifeng was whole of self esteem at the time, contemplating that the high quality and price tag of Ruiying’s item ended up competitive, but he was not able to enter the supply chain technique.

Not discouraged, while he entered the luggage bearing current market and strike sheet iron, he also noticed a new discipline of logistics machines and opened one more window for the business.

Chen Baifeng mentioned that many a long time ago, he uncovered that a client engineer hit a holey golf ball and specifically gave him a box of golf balls. Afterwards, he also achieved to play golf and fashioned a personalized friendship with golfers. The engineer then moved on to Amazon, the top e-commerce company in the United States, and introduced Ruiying to the Amazon supervisor on his behalf and commenced to enter the supply chain process of the five logistics equipment factories. and Amazon storage.

That’s what transpired in 2019. Becoming a member of Amazon’s logistics products offer technique in a person fell swoop, Chen Baifeng as an alternative of staying glad was even extra shaky, aiding Ruiying set the intention of double-digit once-a-year overall performance growth. and the doubling of turnover in five a long time.

About the earlier two a long time, the freight fee has soared, the shortage of containers, the uncontrollable delivery schedule and the dilemma of port congestion have plagued export-oriented enterprises. In the next half of previous calendar year, Ruiying also confronted the affect of consumers who decided to cut orders for their production in order to preserve charges. In purchase to continue profitable orders, Ruiying created a decisive final decision and made the decision to minimize the rate by 5%. This technique labored so that the orders arrived back and the over-all visibility of the orders was witnessed in the 3rd and fourth quarters. At existing, as long as the cabinet scarcity can be solved, this year’s income has the opportunity to problem 2.6 billion yuan, rewriting a history for the third consecutive yr.

Chen Baifengmu’s greatest motivation is to make Ruiying like a lot of of his American customers. Some of these organizations can be traced back again to when they began in the United kingdom. He hopes to make Ruiying a further age-outdated business as a result of ongoing attempts and advancements.

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