The ‘Blues’ have been without a sponsor for the first six Premier League games, plus one in the League Cup, after fans backed down on Todd Boehly and his team’s attempt to partner with a betting house and then that the Premier League blocked an agreement with the Paramount network.
Infinite Athletewhich already works with the NFL and Tiger Woods and Rory Mcilroy’s company, TGL, is a private company that synchronizes sports data to allow companies or individuals to use it for product development.
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— Chelsea FC (@ChelseaFC) September 30, 2023
According to the British newspaper The Telegraph, their main interest was to name a stadium around the world, but they finally decided to take advantage of the opportunity of Chelsea, which had been without a sponsor since the three-year contract with the teleoperator Three ended this summer.
The Premier League has given the green light to the agreement once it has verified that Infinite Athlete’s sources of income are reliable and the sponsor is expected to appear on the shirt next Monday in the match against Fulham.
2023-09-30 19:59:41
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