In South Koreaone of the population’s favorite sports is baseballbut in the Professional League It has not had the reach they would like; however, that seems to be changing, as one of their teams has gone viral, especially on social media.
Los KIA Tigersbelonging to the team to the Korean Baseball Organization (KBO) They have made headlines around the world, not for their performances but for their cheerleading team, which has become the main face of the franchise, and has even helped the team break attendance records never seen before.
The dance that went viral on Tik Tok
The cheerleaders of the Be Tigers They have become quite a phenomenon, especially in Tik Tok with his dance “Long Long”, which they perform every time one of the pitchers of the Tigers to eliminate rival batters or to mock the opponent.
According to the interview with The New York Times in Spanish, Lee Si-Youngfounder and president of Apex Communicationsthis dance is intended to be nonchalant: “We emphasize showing movements and external expressions that match the tone and mood of the music, while making it easy for fans to follow. We felt that a more casual vibe would work better than an energetic or powerful one.”
This dance is performed in 10 to 15 times per game, against just over 16 thousand fanswhich makes it sticky at all times.
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They have helped break attendance records
According to the Korean Baseball Organization (KBO), has broken attendance records, partly because younger fans are increasingly present in stadiums; however, they acknowledge that the fact that the dance “Long Long”, has gone viral and has benefited from visitors from all over the world, especially the Be Tiger being seen as the Yankees of the United States, according And Kurtz, who runs the MyKBO.
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“The KBO is more recognized than ever outside of Korea, the Be Tigers “They are like the New York Yankees of the KBO. It is like a rock concert compared to Major League Baseball games. In a Korean baseball game, no matter the result, the fans are going to sing and celebrate,” said the manager of MyKBO.
For its part, Lee Si-Young revealed that the team is proud of the reach it has had. “In essence, this is the first time that an animation routine of the KBO It goes viral around the world and reaches the status of a challenge TikTokso the team feels very proud,” concluded the president of Apex Communications.
