Many American and Western media have circulated information according to which Apple intends to launch new low-cost and cheap earphones to be able to compete with alternative headphones that are invading the market and affecting the sales of AirPods produced by Apple.
A report published by the British newspaper “Daily Mail” and viewed by “Al Arabiya Net” claims that the budget headphones will bear the name (AirPods Lite), and will be distinguished by their budget price, and will aim to challenge competitors offering budget headphones on the market.
The newspaper quoted industry sources as saying Apple may be developing a new, cheaper version of its wireless earbudswhich will help her to challenge the competitors.
And the tech giant was said to be working on a product called (AirPods Lite) amid fears of a decline in demand for the third generation (AirPods) in 2023.
There aren’t many details on the upcoming headphones, while the company hasn’t commented on this information, but the price of the cheapest earbuds is expected to be less than $129, meaning they’ll be cheaper than the price of the second latest AirPod. generation currently, according to the information circulating, until now.
This technology has proven to be very popular with users of ‘iPhone’ phones and ‘Apple’ devices, but it’s not cheap and with no indication of a date for the 4th generation of ‘AirPods’ this year, there is a gap for the company to launch a potential new product.
Haitong Intel Tech Research analyst Jeff Bo said in a leaked note to media that the new AirPods Lite are meant to compete with cheaper wireless earbuds.
He said industry sources have told him AirPods shipments are expected to drop from 73 million units in 2022 to 63 million this year. This has been attributed to a lack of demand for the third-generation AirPods, which will be two years old later this year, along with the fact that it has been suggested that Apple won’t be releasing a new version in 2023.
And the “Daily Mail” says that if the rumor (AirPods Lite) is correct, there are no details on when it will be launched by the tech giant, nor is there any information on what the earphones will look like or the features they will have so far, but it is almost certain : It will not have Active Noise Canceling function because it is for the high-end model (AirPod Pro).
The cost of “AirPods 3” is $169, while the cost of the second generation is $129, while the cost of “AirPods Pro” is $249.
And unlike regular “AirPods”, the new “Pro” model launched last year features silicone ear tips, available in four sizes, which means they fit more comfortably in the user’s ears and make them feel secure. while running or walking. It also offers improved noise cancellation and a new chip (U1) charging case for precision searching.