Migros chocolate is much cheaper abroad
Chocolat Frey is coming under pressure in Switzerland and therefore has to grow in other countries. The same products as at Migros are available there at low prices.
–Different packaging, same content. Frey chocolates are also on the shelves of foreign supermarkets.
Photo: Dominique Meienberg
Migros chocolate abroad? You can find them in many European supermarkets. But you have to look carefully to find it. On the shelves of the large Spanish supermarket chain Mercadona, for example, there are various chocolates labeled “Fabricado en Suiza”, made in Switzerland. In the small print on the back of the packaging it says: M-Industry. Behind this is Chocolat Frey, the Migros chocolate manufacturer.
The industrial company of the wholesaler does not position its chocolates in Spain and other countries as a premium product in the upper price segment. They come as a private label. Mercadona, for example, sells the 180-gram milk-nut bar at a low price of 1.30 euros.
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