Chasing the leopard shows the history of cheetah aesthetics – Cartier has attended the China International Import Expo for three consecutive years

On November 5, 2022, the Shanghai brand – French brand Cartier, with the theme “Looking for the Shadow of the Leopard”, will participate in the China International Import Expo 2022 (hereinafter referred to as “CIIE”) with the iconic cheetah series brand . As one of the principal members of the Richemont Group’s “Craftsmanship Future” pavilion, Cartier continues to conduct an in-depth dialogue with the Chinese market. With a significant aesthetic and refined craftsmanship, Cartier introduces the Chinese public to a unique development process of the cheetah aesthetic and explores the ever-changing Cheetah World aesthetic.‘; font-family: helvetica; color: rgb (51,51,51);>‘; font-family: arial; mso-fareast-font-family: helvetica;>

‘; font-family: helvetica; color: rgb (51,51,51);>Cartier Exhibition Area at the CIIE

At this year’s CIIE, Cartier presents the creative interpretation of the cheetah image in various series in all aspects through display areas of jewelry and watches, cheetah stories, exquisite skills, accessories, fragrances and the art of living. Since 1914, when abstract stripes were used as a design element to integrate into women’s watches, the cheetah has remained a classic of the brand to this day. Elegant, independent, agile and uninhibited, the unique personality of these cheetahs, inherited from Cartier’s classic aesthetics and style, gives the brand’s iconic animal images endless creativity and vitality.‘; font-family: helvetica; color: rgb (51,51,51);>‘; font-family: arial; mso-fareast-font-family: helvetica;>

‘; font-family: helvetica; color: rgb (51,51,51);>Jewelery and watch stand, displaying a variety of creative interpretations of cheetah elements

Cheetah is an inexhaustible source of inspiration for Cartier.The brand further extends its image to accessories, fragrances and the Art of Living series, adhering to the same vocabulary of style and superb craftsmanship, and continues to describe Cheetah’s creative presentation from a variety of perspectives design. Ms. Jeanne Toussaint, one of Cartier’s souls, has been Cartier’s creative director since 1933. Under her pioneering development, the vibrant and vitality image of the cheetah image was born. Bold and distinguished personality was nicknamed “The Cheetah Lady”. In her more than 30-year career as a creative director, Jean Toussant has taken a unique approach, using design elements and materials ahead of their time, constantly injecting new creative vitality into the Cheetah series and leaving a bright mark on the brand’s aesthetic.‘; font-family: helvetica; color: rgb (51,51,51);>‘; font-family: arial; mso-fareast-font-family: helvetica;>

At this CIIE, Cartier specially presented the exclusive Panthère Day Night Watch with cheetah in Chinese white gold: the motif of the dial creates a scene of day and night through the contrast of light and dark, the hand of the hours adopts the shape of the sun and moon and the image of two cheetahs echoing The jasper engraving on the dial demonstrates once again the ingenious combination of superb craftsmanship in jewelry and intricate watchmaking.‘; font-family: helvetica; color: rgb (51,51,51);>‘; font-family: arial; mso-fareast-font-family: helvetica;>

Since the beginning of the 20th century, when Cartier and China met, the arts and crafts in Chinese culture have given the brand endless inspiration. Over the years Cartier has continued to explore the link with the vast Chinese land, participating for three consecutive years in the CIIE, which is also another practice to deepen the dialogue with China and enhance sharing and communication.‘; font-family: helvetica; color: rgb (51,51,51);>‘; font-family: arial; mso-fareast-font-family: helvetica;>

Cécile Naour, CEO of Cartier China: “This year is the third consecutive year for Cartier participation in the CIIE and we are delighted to be able to fully demonstrate the aesthetic process of the brand’s iconic animal image: the cheetah. The works on display this time around are not limited to jewelry and watches, but also presents a full complement of accessories, fragrances and art of living to the Chinese audience, interpreting the unique spirit of Cheetah with timeless appeal and exquisite craftsmanship.‘; font-family: helvetica; color: rgb (51,51,51);>‘; font-family: arial; mso-fareast-font-family: helvetica;>

At the same time, we hope that through the powerful platform of the China International Import Expo, we can further deepen the dialogue with China, tell the story of the Cartier brand and continue to establish meaningful exchanges with the Chinese public. “‘; font-family: arial; mso-fareast-font-family: helvetica;>

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