By Inès Genetay
Published on 9 Mar 21 to 8:32
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We can only see it, when we pass on the Place des Halles, in Chartres (Eure-et-Loir). A smell of hot bread and apart from the Covid-19 epidemic, tables and chairs placed next to the new town hall under construction … Marlène Boehm took over this bakery a little less than three years ago, in August 2018.
Tuesday 23 March 2021, La Boulangerie de Marlène will be broadcast on M6, in the program “La Meilleure Boulangerie de France” with Bruno Cormerais and Norbert Tarayre. “A great experience”, for Marlène Boehm, the manager of this Chartres bakery.
The bakery: a family affair!
Marlène was a baker’s daughter, for several years, from 2003 to 2012, she ran a first shop with her father at the bakehouse, in the lower town Chartres. Her father retired, the saleswoman becomes a salesperson for a miller.
When I saw that this bakery, Place des Halles was closed, it made me quite sad. Nobody wants to see local shops shutting down, I decided to take it back, so we did a lot of work inside, to reopen the bakery.
–Today, a great team surrounds the business manager: “there are five people in manufacturing and four apprentices, in the shop, there are three of us, and two apprentices”.
“Make young people want to do this job”
The training of apprentices is one of the baker’s priorities.
I really want to pass on the craftsmanship, and the relationship with customers, which is essential. With this program, our role is also to make young people want to do this job.
The “TV” adventure begins with a call to the bakery. Marlène remembers: “I was going for a race, when an employee quickly caught up with me, it was M6”!
Customers had registered the business in Chartres on the issue. A suprise for the baker!
I did not expect it at all, I accepted almost directly! One of the bakers is still watching the show. We had a little pressure, we had to show the best of ourselves!
The shooting days: “a second Christmas”
The film crew arrives on August 28, 2020 at Chartres, “At 7 o’clock, the shop should be niquel”. “Norbert and Bruno arrived and spent the morning with us, they gave us advice, they are really caring people”.
The next day, direction Maintenon castle, for another day of filming, this time with the ten bakers selected in the Center-Val de Loire region.
It was like a second Christmas for us, because we had to juggle the time. May the store be impeccable, continue to serve customers and ensure the shooting … The show was a unifying element for our team!
The bread presented by Marlène for the show: the Sarasin Crown, “A gourmet bread, with Sarasin flour and a mixture of figs and apricots”.
–The Best Bakery in France, Monday to Friday on M6, from 6.35 p.m.
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