Whenever Chinese New Year comes, major sports brands will spare no effort to create Chinese-style themed products full of “New Year taste” to welcome the arrival of Chinese New Year.
With the 2023 Year of the Rabbit approaching, NIKE, which is more able to play with the “Spring Festival style”, has given us a surprising “four rabbits”-Nike Dunk Low “Year of the Rabbit” series. This series chooses to start from the cultures of Shanghai, Beijing, Chengdu and Guangzhou, and integrates images of rabbits from different cities, to pay tribute to the innovative work Nike Air Force 1 “Year of the Rabbit” 12 years ago of the Year of the Rabbit, broadcast the blessings of the Lunar New Year.
In 2011, the Nike Air Force 1 “Year of the Rabbit” was designed with the iconic “White Rabbit Toffee” in white, red and blue. It also launched a special shoebox filled with toffee and attached glutinous rice wrapping paper and other special classics.
The color scheme, details and materials of “Shanghai Rabbit” inherit and pay homage to the “Year of the Rabbit” of Nike Air Force 1 2011. A paper-cut rabbit pattern is added on the heel, and the transparent soles of the feet are written with the years 2023 and 2011 respectively. Numbers and with a special shoe box, highlighting the unique design of the Year of the Rabbit.
“Jing Rabbit” is inspired by the image of “Rabbit Lord”, a traditional handicraft of Beijing. The bright color combination on the shoe body, the golden buckle of the shoelace and the cut-out rabbit pattern on the heel embody the characteristic Beijing elements of popular culture everywhere.
“Chuan Rabbit” starts from the food culture of Chengdu and takes the spicy rabbit as the main design inspiration. The overall color scheme of the shoes is dominated by the different levels of red at the bottom of the red oil soup, and the jelly bottom echoes the luster of the spice oil, to interpret the warm and warm atmosphere of Chengdu cuisine.
The specific version information of “Cantonese Rabbit” has not yet been officially announced, but judging from the official photos, this “Cantonese Rabbit” uses a mixed material with white and gray as the main color. White rabbit fur material is more close to the color of the rabbit itself and the pattern of the embroidered rabbits is integrated into the heel.
“Shanghai Rabbit”, “Jing Rabbit” and “Chuan Rabbit” are now on the shelves of SNKRS China. They will be officially released on January 18, January 19 and January 20 respectively. The price is 999 yuan. Friends who like it can pay more attention.
The image comes from websites like SNEAKERFILES
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Source: Chaohui Sneakers
Publisher: Fu Huanyu