Traditional parties over time became too formulaic and started to get boring. The anticipation around them is already running out with a few small intrigues – Kamen or Slavi will entertain the guests, which politician will dare to party around Granda, who will sit at Iliya Pavlov’s table. This informs us “Capital” on August 11, 2001
Some time ago, the heads of “Gazprom” attended the noisy celebrations, now – the head of Miss Universe. The surprises run out until Darina Pavlova’s dress, the artistic program and the finale of the party. Instead of the traditional night bathing, this year it ended with Ms. “Multi” dancing on the tables in the company of Miss Bulgaria Ivayla Bakalova, chosen at the contest organized by Darina Pavlova. The highlights of the media coverage were the crab and octopus pyramids.
The attraction of the party was the participation of Slavi Trifonov. The hush returned the visit after two weeks ago the president of MG Iliya Pavlov was a guest on his show and declared him a multak. There were also the eternal intellectuals of the “Multi” parties. Vezhdi Rashidov pulled his next word about Iliya Pavlov’s role in the preservation of Bulgarian culture. At least some of the famous sculptor’s inspiration must have been drawn from the newly completed sculptural compositions for his patron’s renovated hotels. Doncho Tsonchev, Dorothea Toncheva and Stefan Tsanev were visibly bored, while the chief editors of “Standart” and “Monitor” Yuliy Moskov and Petyo Blaskov had fun with Slavi’s piece “Forget about the rules”
We are going to change the game…
According to Bulgarian standards, the effect of PR-events is most often calculated by the response in the media. This year’s party did not achieve media coverage like last year, but it was part of a series of image events for the MG boss. Instead of talking about his ranch in America and contacts in Washington, on August 6 Pavlov hastened to open the reconstructed Hotel “International” in “Golden Sands” and caused comments that this time he gave himself the biggest gift. At the event, Varna Mayor Kiril Yordanov modestly announced “MG Corporation” as the largest investor in the Varna region. The only attempt at foreign participation in the campaign was the participation of Gerhard Baum – a representative of the German company “Trappenkamp”, a shareholder in the company that acquired the “International” hotel. Baum is also the head of the board of directors of International.
Before that, Iliya Pavlov gave an interview on the national radio, “organized” a round table at the Bulgarian Academy of Sciences and participated in the “Slavi Show”. The man “Multi” talks about natural monopolies, about the poor, why it is profitable for investors that Bulgaria is a bandit country, about a new morality in business. And only a few years ago he had announced that he would soon buy an island and retire…
* article in “Capital” from August 11, 2001.
2023-06-02 18:23:50
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