The choice of the Greek word “meta”, which can mean, for example, “outside” or “beyond”, is to demonstrate, according to Zuckerberg, that “it is always possible to build something else.”
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In his own words, Zuckerberg pushed to rename Facebook because he wanted to clearly separate the social platform from the company’s future intentions. For the last few months, the company has been working on plans for its own metaverse – a virtual universe.
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New Meta logo
Photo: archive of creators
It should be used to present products and play games. It is supposed to be a place where all people will meet, using virtual reality systems.
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“The Facebook name just doesn’t include everything we do anymore,” Zuckerberg said as he explained the brand change. In addition to the social network of the same name, the company now covers Instagram, Messenger, Oculus Quest virtual reality glasses, the Horizon virtual reality platform and more.
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“Today, we are seen as a social media company,” said Zuckerberg. “But in our DNA, we are a company that creates technologies to connect people,” he added.
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Criticism of Facebook
The rebranding will not eliminate the countless problems of Facebook, which has revealed thousands of internal documents in recent weeks, the AP agency wrote. The American media continue to publish information from them.
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It testifies, among other things, to the company’s inability to confront hateful content on its platforms in countries such as India, which does not receive as much attention as the United States. They also document the frustration of many Facebook employees, who behind the scenes express reservations about management’s approach to problematic content that appears on platforms.
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Documents from Facebook were brought out by his former employee Frances Haugen. She later said in a hearing in the US Senate that the company’s products harm children, divide society and weaken democracy. The Wall Street Journal (WSJ) was the first to report on some of the documents last month in a series of articles called The Facebook Files. Zuckerberg largely rejects the revelation as an unjust criticism.
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