Born as a pure photo shoot, the subsidiary of Meta Instagram has transformed in recent years into a global shopping platform, which more and more companies, influencers, celebrities and starlets use as a sort of brand showcase. Whether it’s jackets, shoes, bags or your favorite star drinking tea, almost anything can be obtained via the photo platform app. But it should soon end in its current form!
Change of strategy: Instagram wants to reduce purchase offers
Born as a pure photo shoot, the subsidiary of Meta Instagram has transformed in recent years into a global shopping platform, which more and more companies, influencers, celebrities and starlets use as a sort of brand showcase. Whether it’s jackets, shoes, bags or your favorite star drinking tea, almost anything can be obtained via the photo platform app. But it should soon end in its current form!
