Changan will spin Uni into a separate brand

The Changan company boasts enviable performance in the Russian market. According to Autostat, in the first ten months of this year we sold 33,374 cars of this brand. Compared to the same period in 2022, sales soared 17 times! And the market share increased from 0.4% to 4%. And in the future, Changan expects to increase sales in Russia to 180 thousand cars per year. Moreover, it will be equally divided between two brands: the Uni brand will be added to the main Changan brand.

The company already has a family of three Uni-models, and these machines already stand out from the rest of the lineup – first of all, by design. The whole trinity is now represented on the Russian market – this is the Changan Uni-V liftback (a classmate of the Octavia with a length of 4680 mm) for 2.8 million rubles, the compact SUV Changan Uni-T (4515 mm in length) for the same 2.8 million and a large crossover Changan Uni-K (4865 mm in length) priced from 3.4 million rubles.

These three models will be included in the range of a separate Uni brand. However, the range shown on the corporate slide includes five cars: the new brand also includes the fresh Changan Lamore sedan (2.7 million rubles) and the mid-size crossover Changan CS55 Plus (2.4 million rubles). Details about market positioning, changes to the machines themselves and the dealer network will be announced closer to the launch of the Uni brand, which will take place in 2024.