While presenting a cruise fashion show inspired by Californian cool in Los Angeles last May, the French house is pursuing its American dream. It is in the Brooklyn district, and more precisely in Williamsburg, that Chanel will allow a handful of happy few to discover its very first restaurant from September 8 to 10, 2023. Or almost…
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The first Chanel restaurant!
Would Karl Lagerfeld have approved? Virginie Viard, his successor who was also his right-hand man for almost thirty years, seems to think so in any case since she dubbed the idea of creating a Chanel restaurant in New York.
But what will this address, which looks like an American diner, serve?
Perfumes !
It is indeed on the occasion of the promotion of the eau de parfum Chance Eau Fraiche, the latest addition to the Chance perfume series launched in 2005, that this ephemeral restaurant will see the light of day in Brooklyn. The address should nevertheless provide its customers with refreshments and sweets to eat while shopping.
This is what this dinner will look like. Chanel
Brooklyn, Chanel’s new GQ?
This unprecedented inauguration will take place while New York Fashion Week, which will be held from September 7 to 13, will be in full swing. Located a stone’s throw from her brand new Chanel perfume and beauty boutique in Williamsburg, the Lucky Chance Diner will spotlight the recent opening.
Yes hood favorite of New York hipsters — but also of tourists wearing docker’s caps — looks more and more like a chic Manhattan district, this restaurant signed Chanel will confirm the idea a little more in the minds of the faithful of the brand who will probably rush on the L Train to cross the East River by submarine.
And what will become of dinner once robbed of all its flavors? A permanent address, we hope!
The Chanel restaurant. Chanel
Lucky Chance Diner
225 Wythe Avenue in Brooklyn, New York
From 11 a.m. to 5 p.m., reservations strongly recommended
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2023-08-30 08:32:19
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