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CHANEL Announces Price Increase for Boutique Brands

From before and during the epidemic to now, the whole world has slowly recovered its pace, but regardless of Hong Kong and Taiwan, not only the inflation in life is very impressive, but the price increase of boutique brands has stunned many fashion fans. Last time Popbee once brought you a report that after Celine and Dior this summer, CHANEL is very likely to usher in another wave of price adjustments this September.

Philippe Blondiaux, Chief Financial Officer of CHANEL, shared that the company has formulated relevant policies on whether to increase prices, including inflation of raw materials and wages, and the unification and positioning of market prices are all under consideration. March and September each year needs to be re-examined. With the official arrival of September, CHANEL’s price increase has become a foregone conclusion. After an average price increase of 8% in March, this wave of Asia, North America, and Australia also had about 7% adjustments in September. It can be said that this year’s price increase news will inevitably make handbag fans feel a little bit heartbroken.

Image from IG/@aymiecahill

There are many classic handbags in the price increase this time, including CHANEL 22, CHANEL 19, 2.55… etc. Of course, Flap Bag is also indispensable. There is a website dedicated to handbags to sort out the price changes of the medium-sized Classic Flap Bag since 1955. , the official price of US dollars has changed from the original US$220 to the latest price of US$10,200 in September 2023, which has increased by 50 times in the past 70 years, and has now caught up with the price of Hermès Birkin 25 Togo.

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