Cécile Beaudoin, director of communication and marketing at the ICP (Institut Catholique de Paris), tells us about the reasons for her membership and the challenges of communication in the higher education and research sector.
Why join Arces?
What I am looking for in this professional network is the possibility of speaking out in confidence on the specific issues of ESR communication. For me, it’s about sharing information, expertise, feedback and of course moments of conviviality.
What do you think is the main challenge for #ComESR in 2023?
The communication department has the challenge of developing both a long-term strategic vision and responsiveness to unforeseen events and opportunities. The social responsibility of the university irrigates and enriches these two aspects. Knowing how to renew oneself in order to develop the attractiveness of an establishment and its courses in a cyclical university rhythm is another challenge. Because if the students are always the same age, their profiles and aspirations evolve! We will celebrate the 150th anniversary of the establishment in 2025, for me it is a very stimulating prospect which attracts all the components of the ICP towards the same objective, the administrative staff and the teachers, the students and Alumni but also our partners. . It’s a wonderful opportunity to plan for the future, energize teams, work on the attractiveness of our campuses and forge new partnerships.
2023-09-02 00:13:29
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