This summer, the band’s heat wave swept to “Mirror of the Sky”.From August 5th to August 6th, the “Tianjing Echo Music Travel Carnival” was staged in Chaka Salt Lake Scenic Area. Nine groups of music artists with different styles, such as Mosaic and Trojan Horse Band, brought the feast of sound and light to “the closest place to heaven” Place” – Chaka Salt Lake.
The 4-hour singing scene, even the high altitude can hardly stop people’s enthusiasm for rock and roll, the dazzling lights full of texture and the immersive sound shine. The selfless devotion of the band on stage almost made people forget that this performance was performed at an altitude of more than 3,000 meters.
It is reported that this “Tianjing Echo Music Travel Carnival” is co-hosted by Chaka Salt Lake Scenic Area, Ctrip Group and REAL. The event will deeply integrate tourism and music. Food market and other cultural and tourism formats are integrated to create a unique travel music carnival.
Chaka Salt Lake·Sky Mirror “Sky Mirror Echo Music Travel Carnival”
Chaka Salt Lake is located in the northeast of the Qinghai-Tibet Plateau, with a lake area of 105 square kilometers and a scenic area of 30 square kilometers. It has a long history and a long history, and is one of the birthplaces of Chinese salt culture.Chaka Salt Lake has a peculiar natural landscape, surrounded by Qilian Mountain, Kunlun Mountain and Rubber Mountain. Like a mirror, it reflects the beautiful sky and snow-capped mountains, forming a scene where the water reflects the sky, the sky is grounded, and people walk between the lakes, just like the scenery in the middle of a painting. It is the “mirror of the sky of China” in the mouth of travelers, and it is rated as one of the “55 places to go in one’s life” by the National Tourism Geography magazine.
This carnival is a successful exploration of the current tourism ecology by the organizer of the event, Chaka Salt Lake Scenic Area. The event attracted thousands of music fans to attend the carnival and share a feast of music on the Chaka Salt Lake at an altitude of 3059 meters.
Chaka Salt Lake Scenic Area
According to the person in charge of the ticket business of Ctrip Group, the organizer of the event, in recent years, “performance + tourism” is becoming a new driving force to stimulate cultural and tourism consumption in destinations.With the new round of development of the live music industry, music festivals and LIVEHOUSE are becoming more and more reasons for young people to travel. It has gradually become a new way of life to buy air tickets for a music festival and go to scenic spots while planning a trip.
On the occasion of the summer travel boom, in order to meet the travel needs of young people in the new era, Ctrip Group’s new C-end cultural tourism brand “Ctrip Live” hit it off with the “REAL” brand that once brought the music festival to Changbai Mountain. Salt Lake Scenic Area launched this activity, allowing tourists to come to the magnificent “mirror of the sky” and enjoy the double feast of vision and hearing.
It is reported that the band lineup of this Tianjing Echo Music Travel Carnival is strong. The organizers have invited a very topical indie rock band from mainland China, Mosaic Band, which has attracted much attention for its distinctive music style, colorful and happy attributes; it is regarded as an idol and benchmark by many domestic bands and has the greatest influence on Chinese music fans. The Trojan Horse Band, one of the “gothic” bands; as well as the rap-style Entropy+, Today’s Production, Wave Band, the synthesizer-electronic style of Southern Acid Mimi, and Qinglu, which combines various elements such as post-punk, digital rock, and retro electronic dance music. , Rumeng, Asia Newsboy and other bands with distinctive personalities have created this romantic and wonderful music journey.
Tianjing Echo Music Travel Carnival performance site
It is worth mentioning that the music festival has become an important position to stimulate young people to consume cultural tourism. According to the “National Performance Market Briefing for the First Half of 2023” data, in the first half of 2023, there will be 506 large-scale concerts and music festival performances, with a box office revenue of 2.497 billion yuan and 5.501 million audiences. Participating in a music festival with family and friends, releasing enthusiasm and swaying youth outdoors has become the “standard equipment” for contemporary young people to relax and entertain.
According to the research report of Ctrip Group, summer travel is different from the “special forces” model that emerged during the May 1 retaliatory travel wave. Many young tourists have begun to return to the state of traveling to enjoy life, with “pleasure” as the primary goal, and the pursuit of “relaxation” travel , and sports and music that can stimulate the secretion of dopamine are important ways to please yourself.
Tianjing Echo Music Travel Carnival event site
The successful holding of the Chaka Salt Lake·Sky Mirror “Tianjing Echo Music Travel Carnival” is an important attempt by Ctrip and Chaka Salt Lake Scenic Spot to stimulate destination cultural tourism consumption through “performance + tourism”. In the new era, young consumer groups focus on tourism experience, immersion, word-of-mouth, and crossover to create an innovative and integrated “tourism ecological field”.
Next, Ctrip will launch a global exhibition section, through star performances, music festivals, drama performances and other unique cultural performance products, integrating performance and tourism elements, to provide tourists with cultural performance experience that meets their individual needs, allowing them Experience the beauty of culture in person during travel, thereby promoting the scale of cultural consumption during travel and bringing new development opportunities for the destination’s cultural tourism industry.
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