Seven days ago, Cevisama 2024, the 40th edition of the international ceramics and bathroom equipment fair, closed its doors. The event closed with the attendance of more than 70,000 visitors during its five days. The exhibitors of the Feria Valencia call provide their assessment of the event.
From Decocer, its commercial director, Verónica Obrero, explains that “we have received visits from clients mainly from the United States, the European Union and the United Kingdom. The balance of the fair has been positive with visits from current clients and new contacts from Germany, South Africa and other EU countries. “We must continue promoting made in Spain and work so that the fair recovers its position.”
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On behalf of Codicer, from their Marketing department, they indicate that “we came with a lot of uncertainty given the current situation in our sector, but it is worth highlighting the large influx of public during practically the entire week.” «Broadly speaking, the majority of visits received this week have been from Central European and national clients. There has also been an increase in clients from eastern areas,” they say. They also argue that “we believe that Feria Valencia should consider the enormous effort that the exhibiting companies are making to prevent it from going into decline and facilitate certain services that, unfortunately, are being cut every year. Also improve schedules.
The general director of the STN Group, Juan Carlos Barberá, values that Cevisama 2024 has once again been the ideal setting to highlight innovations and attract the attention of potential clients and collaborators. We have had the opportunity to introduce new proposals, presenting both new formats and striking visual effects, which have generated enthusiasm among visitors. Therefore, the balance obtained has been highly favorable, both in terms of quantity and quality of the visits received. Consequently, we trust that this success can be repeated on future occasions.”
From Gayafores, one of the firms that has returned to the event, they have explained that “we positively value the great capacity of the event to bring professionals from all over the world to our exhibition space, which this year has been awarded a Special Mention in the category of the Interior Design Award for Best Stand.
Meanwhile, the team at the Swedish company Spark Vision, specialized in the configuration of custom 3D digital spaces in the ceramics and bathroom sector, reports that “it has been a very active fair for us, with many visits and demonstrations. Our main audience has been distributors and manufacturers of Spanish origin. We have made good contacts and some have even already materialized in sales. “We must continue to promote and promote the fair so that it recovers its position.”
The manufacturer of tools and placement systems Arttros is more critical: «I have the feeling that the fair is no longer a benchmark for the sector. Either they propose new things or they reestablish things that worked better for the exhibitors, such as the change of level every three years, or those of us at the top will come one day when we will stop going to the call,” says Míchel Rodríguez. The CEO of the company communicates that “in general, the visits we have received have been poor and of little interest; In our case, quite a few builders came from Peru, Ecuador, etc. And he adds that “we have to find formulas so that customers want to return to Cevisama.”
For Natucer’s export director, José Cantavella, «Cevisama 2024 has been a pleasant surprise, since everyone painted it very badly before it started. The first three days the customers responded very well, a large influx, many people and high quality, wanting to see new things. All the clients have said goodbye looking forward to seeing us at Cevisama 2025 and hoping that many more companies will participate.
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Other companies in the tile sector, such as Exagres, focus on “the level of design of the stands and the presentation of the product.” Its Director of Marketing and Design, Isabel Cortés, values ”the fair in general terms very positively, both at the national level and especially at export level.”
2024-03-08 11:07:34
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