Cessation of Alibaba’s annual tradition during the Online Shopping Festival 11.11 Page all

KOMPAS. com – As in previous years, giant ecommerce China, Ali Baba Group Holding Inc., he sighed shopping party annual Singles day or also known as Double eleven alias 11.11.

However, unlike in previous years, Alibaba did not disclose gross merchandise value (GMV) data during the period of the 11.11 shopping festival, which ran from October 31 to November 11, 2022. This was allegedly due to slowing gross sales data during this period.

Usually, startups ecommerce use GMV to measure the total value of users’ purchases through sites or applications in a given period.

This is the first time Alibaba has not disclosed its platform’s accumulated user purchase value (GMV) during its 11.11 shopping festival. While in previous years, the company founded by Jack Ma always announced increased GMV figures during shopping festivals, as if it had become an Alibaba tradition.

For example, in 2020, in a written statement, Alibaba disclosed that Alibaba earned 498.2 billion yuan (about Rp. 1.096 trillion) during the shopping festival during the same period. This figure increased by 26% compared to 2019.

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In 2021, Alibaba reported that it had gross sales value of up to 540.3 billion yuan (about Rp. 1.188 trillion). However, as of 11.11 this year, Alibaba does not disclose Gross Merchandise Value (GMV) data on its platform.

According to reports BusinessWirethis year’s announcement only mentions gross sales shopping party 11.11 Alibaba “reported results in line with last year’s gross sales volumes despite macroeconomic challenges and the impact of the Covid-19 pandemic.”

The announcement without a breakdown of the figures raised speculation that Alibaba’s gross sales figures at this shopping fest were slowing down. However, Alibaba has not commented on the matter.

In fact, Alibaba also did not detail the results of its platform for China’s 11.11 shopping festival. However, platforms market others belong to Alibaba Group such as Taobao and Small revealed the results of its platform for 11.11 this year.

For example, 1,009 overseas brands on Tmall Global achieved annual GMV growth of more than 100%, as compiled KompasTekno from BusinessWireTuesday (15/11/2022).

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During the live broadcast (live stream) Taobao Live is watched by more than 300 million consumers. During the 11.11 shopping festival, a total of 62 live stream which is managed by influencer and the traders reportedly managed to earn a GMV figure of 100 million yuan (about Rp. 219.9 billion).

While 632 live stream others managed to reach a gross sales figure of 10 million yuan (about Rp. 21.9 billion).

It’s not just the tradition of announcing earnings Shopping party Only online is absent this year. Alibaba also doesn’t brag about its findings to support this year’s 11.11 agenda.

Indeed, in previous years, Alibaba has always announced the enhancement of any infrastructure to satisfy the buyers.

This year, according to reports The register, Alibaba says the 11.11 agenda is working “as is” with fewer servers and more energy efficiency than in previous years.

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