The iVision Dee is a newly developed vehicle with color-changing technology and a full-width head-up display.
The iVision Dee is a new concept car that paves the way for technology in future BMWs. At last year’s CES, BMW unveiled the iX Flow, a concept car with eInk, meaning it could completely change color from black to white. This year at CES 2023, the automaker takes it a step further with a concept called iVision Dee (which stands for Digital Emotional Experience Before You Ask). The idea? To offer much deeper personalization, something BMW CEO Oliver Zipse called “the perfect digital car of the future” during his CES keynote.
Technically, there’s plenty to enjoy, with a head-up display spanning the entire windshield, which BMW says will be coming to production models from 2025, part of the so-called ‘neue klasse’ of cars that are essentially the next generation of models. BMW.
The eInk technology has been perfected and you can now decorate and redecorate your vehicle’s exterior in 32 colours. The body is divided into 240 segments, each of which can be controlled individually if desired. Could this be the key to personalizing the car of the future?
The iVision Dee has what BMW calls a “mixed reality cursor” which is the vehicle’s primary infotainment control. The idea is that you can select as much virtual content as you like, ranging from five different modes ranging from analogue with information related to driving to communications and finally full augmented reality.
The vehicle is also designed to have custom welcome lights and even a sound and BMW says this could even be extended so that the front of the car (around the grille) can broadcast particular ‘moods’ to communicate with. you. driver’s side window. it is clear what exactly the benefit of this would be.
Certainly the iVision Dee points the way to a more customizable take on future vehicles and BMW says there’s more to come in 2023 as part of the preview of the upcoming “neue klasse” of cars, which Zipse says should “embrace the future ” . as you look to the past.
