La Cervecería Cubana SA, producer of Parranda, issued a statement today explaining that some batches suffered early deterioration due to inadequate storage conditions. Despite having a shelf life of six months under ideal conditions, the company withdrew the affected batches from the national market and will continue to do so as necessary.
In it statementthe entity regrets the inconvenience, announces a new commercial policy to guarantee the freshness of the beer and highlights the expansion of the commercial network for faster distribution.
The mission of creating a high-quality beer, proudly national and innovative, is reaffirmed. The company claims to have provided personalized attention to affected consumers, replacing damaged bottles.
The company invites consumers to communicate via Messenger in case of problems, promising to analyze specific situations and offer timely responses.
Also clarify that Parranda’s price reduction is not related to recent problems, but rather to the goal of being the most accessible beer in the country. The company highlights that they are now the most economical beer in terms of price per liter.
Cervecería Cubana SA, a joint venture between Cuba Ron SA and Swinkels Family Brewers Spain SL, is located in the Mariel Special Development Zone (ZEDM), with an automated production process and an investment focused on satisfying the demand for beer in Cuba.
Some comments from Customers:
1. “Everything they reduced for the end of the year was deteriorated. I still have several beers that expire on February 10 and they are all in bad shape, with visible sediment in the handles.”
2. “That beer is worse than pipe beer… very bad… it’s bottled pipe beer.”
3. “But with so many economic problems and we have the luxury of having losses due to poor quality. How sad. Warm regards to you.”
