FOOD – After the cronuts “, the mixture of a croissant and a donut, a new Franco-American culinary trend is panicking New Yorkers. These are mini croissants to be eaten like cereal, and sold at 50 dollars a box. As you can see in the video at the top of the articlethe price does not prevent dozens of Americans from lining up every morning for hours.
It was last May that Gautier and Ashley Coiffard opened “L’ appartement 4F”, a French bakery located in Brooklyn Heights. If they sell bread and traditional pastries, it is therefore mainly for their ” croissants cereals » that the establishment is popular. These take so long to prepare that only four or five boxes are available for sale each day.
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« Cereal croissants, basically, it’s the same dough we have for our croissants. So already, it takes two or three days to make a croissant doughexplains Gautier, originally from Grenoble, to AFP. Then we flatten very finely, we roll the mini croissants one by one so it takes hours. Then, we cook them, we add sugar, and then we dehydrate them. Making a mini croissant takes two days longer than making a classic croissant. And since there are 250 in each box…
The French divided
« The price is a bit high, but it’s unique: you can’t really find that elsewhere”, thus includes Kat Sandoval, 27, and customer of the bakery. However, not everyone agrees with the young American. “ There has been a lot of hatred and passion for these cereal mini-croissants, knowing that most of the slightly derogatory comments are the French “laughs Gautier Coiffard.
On TikTok, the hashtag #cerealcroissant has accumulated more than 15 million views and brings together New Yorkers trying these cereals or people reproducing them at home. ” Americans like it very much. They like little twists on classic French cuisine”, adds the former engineer from Grenoble. It remains to be seen whether his invention will now cross the Atlantic and be taken up in France…
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