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The sale of cereal is a key bet in the market and this is due to the great demand that this product has registered in the market.
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The promotions many times lead to a collaboration of licenses that get out of control, as happened at the time with Adidas.
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Cereal is undoubtedly one of the most demanded products on the market and an alliance with Pokémon proves it.
Selling cereal has become one of the key activities in the market and this is due to the ability with which brands have managed to establish very important trends, around habits such as breakfast, so an alliance with Pokémon it has no waste.
Breakfast time triggers various habits, the most important of which have to do with the opportunity that products such as cereals have found in order to generate increasingly interesting sales and bets.
Given these guidelines, an element that we cannot lose sight of is the one that reveals the capacity that brands have, especially when they bet on relevant actions such as those that have to do with innovation in the market.
Cereal sale, key
The sale of cereal has become a key bet in the market and this is due to the great demand that this product has registered in the market.
There is no doubt that there are elements to which we have to be attentive, since the capacity with which a brand manages to innovate in the market depends on this.
Given these trends, an element of great impact is that which has to do with the ability of brands to promote their products, as happened with General Mills, when the brand has seen a shortage of its cereals due to the fact that it includes in their products Pokémon cards.
The fact has become an interesting case in the United States, where the brand began to include collectible cards of this famous cartoon.
The Pokémon TCG are one of the most demanded collectible cards and as part of the 25th anniversary of Pokémon, 14 cards from this collection were packed in the cereal boxes of the various presentations of the group such as the popular Trix, Cinnamon Toast Crunch, Lucky Charms and the Cocoa Puffs.
Due to this, various incidents have been generated from mass purchases of these products, only to get the famous cards to the opening inside the store to get the promotion of them, so many stores are placing alarms on cereal boxes.
We’ve actually got to this stage? ????????♂️ #Pokemon #PokemonTCG pic.twitter.com/DhPikSHA4t
— Pokemon Giveaways (@PokeTCGiveaways) May 2, 2021
Promotions that get out of control
Promotions often lead to a licensing collaboration that gets out of control, as happened at the time with Adidas, when it had the idea of launching special edition Arizona tennis shoes.
Arizona is a famous green tea drink with a large amount of sugar that has made its place in the beverage market within stores like Oxxo, only in the United States, by lending itself to this collaboration, it was responsible for one of the most distressing moments when in the pop-up store that was installed to carry out the delivery of this footwear they had the idea of delivering this product at the same price at which the drink is sold, so the consumer went crazy to get a pair of these tennis.
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