“Central Department Store”, the leading retailer of the future, is celebrating its 75th anniversary. NFT The limited edition “75th Central Shopping Bag Collection” joins The 1 to launch a new “C-Collectibles” feature to surprise customers in the age of digital lifestyle by creating the first NFT store in Southeast Asia! All the benefits for important customers
Rawisara Chirathivat, Chief Marketing Officer, Central Department Store Company Limited, a subsidiary of Central Retail He said: “Central department stores have been with Thais for 75 years. Let’s go through things together and never stop innovating for Beyond Experience. because our heart is the customer’s smile This is the origin of the ‘ALL AT CENTRAL’ concept, strengthening its position as the center of each generation. Here every moment of happiness is born. We are clear and attentive to the creation of new marketing. be inspired in people’s lives Leading the trend across all ages
Include the current world with NFT as a new resource that is hot. The special thing is that each piece will always be the only one in the world. So we created the NFT collection with “75th Central Shopping Bag Collection” for our customers. which is a special piece of anyone else because in addition to collecting, they also receive special benefits and gifts that we have prepared to surprise those who only own this collection ”.
Kawin Tanguthaisak, CEO, The 1 stated, “The 1 is very pleased to celebrate the 75th anniversary of the Central Department Store. In addition to providing an NFT collection to over 19 million The 1 members via The 1 app, this collaboration aligns with The 1’s Center of Life platform vision of not only providing a superior experience that covers every style. of life. But it never stops growing and leading the way to deliver the best to The 1 members first.
Through the latest features, 1 members can easily collect and own this unique NFT collection. “C-Collectibles” on The 1 app. You can also follow updates on various benefits on Central and The 1 will be provided to the owner of only 3,575 NFTs worldwide conveniently also via The 1 app. “
Kowin Kulruchakon, Chief Innovation Officer, Central Retail Digital, a subsidiary of Central Retail said: “Getting ready to enter the world of Metaverse and this is a great event for the retail sector in Thailand. where customers will have a special experience To access future Web3 technology by generating NFT (Non-Fungible Token).
In addition to using this NFT for accumulation we also combine it with the benefits. and a special gift to members who have owned them too. Also includes the use of Web3 technology to create “C-Collectibles” for simple NFT storage tools for customers. where customers don’t have to download Wallet from other places to store them separately It’s convenient to use. It also creates a good customer experience. “
from “75th Central Shopping Bag Collection” created by Khun Nakrab Mulmanus A famous artist who loves to recall a time in history to create a fascinating and unique story. The inspiration for this collection is to tell stories of memories from every era from the 1950s to 2020 by collecting “Central Bags” which are like “Bag of Happiness” to connect people, societies, lifestyles and characters of each era. that change over time
Together with telling the evolution of the Central Department Store which always presents products for every lifestyle From the old turntable to the most advanced VR machines of today. confirming thatEven if the world changes The central department store always has everything for customers.
For this collaboration, Khun Nakrab said: “This collaboration with Central Department Store is the first NFT project in my life and, as a worker, I am very pleased and happy to join forces with Central Department Store for this collaboration.Create art through new channels People usually view our art through art exhibits or social media. This time around, it’s open to raising jobs through the world’s only digital asset. it cannot be duplicated or copied. Plus, it has a lot of extra privileges, so I feel like it’s new and very exciting. “
NFT wallet “75th Collection of Central Shopping Bags” Divided into 3 levels: Common, Normal (2,750), Rare, Rare (750) and Legendary, the few legendary items in the world (75) for a total of 3,575 items. Each level has rights. There are 8 different specials and details as follows:
- 1950 (Legendary Level): The work tells the beginning of the Central Department Store ‘Central The Original Store’. The lady in the photo holds books imported from abroad that Central has put up for sale. that opens up a vast world of aesthetics Hua Lamphong is a backdrop full of life in the city of that era. Decorate with a tram used as a means of transporting people to the Central Department Store.
- 1960 (Legendary Level): The 1960s were the decade of the entertainment industry for both film and television. The Central Department Store at the time sold radio and television, something every family wanted to own. At the end of this decade, people are still excited to see the Apollo 11 spacecraft land on the moon. The Central Department Store also held a festival for American products to welcome the American fever phenomenon during that time.
- 1970s (rare level): The 1970s were the era of the people. The cinema is also a hub for teenagers in both Wang Burapha and Chidlom, where the new Central Department Store ‘Central Chidlom’ is located, with music and lights from the nightclub dance floor.
- 1980 (rare level): The 1980s, an era of bright colors and inspiration from outdoor sports, video games and nightlife. The background of the image is “Central Ladprao”, recently launched in this decade. Stand out with the bright blue middle bag.
- 1990s (common level): The era of the recognizable red central exchange was born during this period with the opening of “Central Ratchaprasong” (currently Central World). Symbol of the 90s with tamagotchi and cassettes.
- 2000s (common level): The works of the 2000s tell a story that celebrates the beginning of the new millennium. linked to the advancement of technology arrival of computers in the Internet boom era, reflecting the spirit of an era that has priority to move forward. Over this decade, the gigantic Central World covered in Christmas trees has become a memorable and important landmark of the festival.
- 2010 (common level): The era of the prevalence of social media and the emergence of artificial intelligence An era where diversity is recognized In the background is “Central Embassy” which was launched in this period.
- 2020 (common level): The present world reveals the girls in the world of the Metaverse, ready for the future. The flowering trees of the world symbolize sustainable growth initiatives. The white dove in the 1950s reappears with a rainbow representing hope that blooms endlessly.
for NFT “75th Collection of Central Shopping Bags” This exclusive is ready to be open to the property between 1 September 65 and 31 October 65 through 3 activities:
- Get NFT for free! Just register via the function. C-Collections on The 1 App Start giving away on September 1st ’16 at 00:00 until September 7th ’16 at 12:00, with a random box to open for a chance to win NFT at the same time at 17:00.
- special! For shoppers who have accumulated purchases of 10,000 baht / 20,000 baht or 50,000 baht during the September 8 65 – October 31 20 can receive NFT without winning When you successfully complete the Central NFT Shopping Bag mission on app 1, don’t forget! Claim the rewards to receive the code and immediately complete the NFT C-Collectibles function on The 1 app.
- Get the chance to win easily with Snap & Share and check in at Central Landmarks, Bangkok only. (Centrale al Central World Exposed from 8 to 11 September 65 and from 17 to 31 October 65, Bangkok Art and Culture Center Exposed from 15 to 18 September 65, Bangkok Railway Station (Hua Lamphong) on display from 22 to 25 October 65, Bangrak Central Post Office 29 September to 2 October 65, Chatuchak Park (3 doors) on display 6 – 9 October 65, and Central Ladprao Exhibition 13-16 October 65) Follow the landmark arrangement details at Central department store
Follow the details of the chance to win and the benefits of NFT at Central and download app 1 on The 1 To prepare to receive NFT’s “75th Central Shopping Bag Collection” today
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