Most represented equipment manufacturer in the three major European competitions for the 2024-2025 season, adidas partners with a wide range of clubs, including prestigious names such as Real Madrid, Juventus, Arsenal, Bayern Munich and Manchester United. These five clubs are part of the “Elite” group of the three-stripe brand.
Even more clubs to densify the collections
This team ranking system allows you to better understand the resources allocated to them. For example, these five clubs benefited from the latest adidas third collection. These are also the clubs that market “authentic” jerseys and not just replicas.
The arrival of Liverpool at adidas from the 2025-2026 season is no longer in doubt, and the Reds will of course immediately join the Elite group following this announcement. Three other clubs, according to our colleagues at Footy Headlines, should follow suit: Celtic, AS Roma and Newcastle United will also become Elite members at adidas, bringing the number to nine at the start of the 2025-2026 season.
During the 2025-2026 season, which is being prepared now, the brand with the three stripes will therefore be able to rely on a whole new strike force to develop its various collections.
In addition to the three jerseys usually revealed, adidas has positioned itself as an expert in lifestyle and sportstyle capsule collections throughout the season. In this context and in anticipation of next season, adidas has already presented an adidas Originals LFSTLR collection for Celtic and Roma in recent days.
