The creative challenge will challenge 100 advertising creatives to use their creativity with purpose
Behind the 1st edition of BUS84 in which ROSAPARKS trained 120 unemployed marketing and communication professionals in brand purpose and positive impactcome back with one II edition where the purposeful creativity will be in the center to achieve positive impact.
BUS84 It is a Creative Challenge in which you will challenge 100 creativxs publicitarixs to get out of their comfort zone and solve creatively 10 challenges launched by 10 NGOs related to the SDGs of theUnited Nations.
The challenge responds to of the types of realitiesthat the ads show us, and the real world full of challenges. Challenges that go beyond meeting a brief or sales objectives, challenges that are worth “taking a look around”.
“At ROSAPARKS we firmly believe that creatives have great power, creativity and the responsibility of using it to provide solutions to the problems of our society and contribute to the fulfillment of the 17 Sustainable Development Goals and the 2030 Agenda” points out Alba Guzmán, co-founder of ROSAPARKS.
Through this initiative ROSAPARKS has set out to convince the advertising and communication sector that creativity is transformative. They want to positively impact society by solving challenges of third sector entities through creativity and get multiply the positive impact.
On this occasion ROSAPARKS has had the collaboration of Advertisers Involvedreference in solidarity communication.
In addition, this second edition will have the presence of a group of speakers of reference in the world of communication and advertising as John Alvares, creative of modern whores, Jorge Martinez creator of muchoyo o Anna Roca, Director General of Proximity Spain.
People from the world of impact and the third sector such as edurne rubioDirector of People Power of Greenpeace Spain or Laura Lanuza of Open Arms. Carlos BallesterosDirector of the chair of social transformation of the University of Comillas, Richard WakefieldCEO of Publicitarios Implicados and Dan PeisajovichDirector of Plot Creativity School, They will participate representing the education sector.
Why is BUS84 targeting creatives?
For ROSAPARKS creatives want to have a purpose beyond using their talent to sell, and that is that 71% need to feel that their creativity can have a positive impact on the world around them.
The burnout syndrome, the high competitiveness in the advertising industry, the great resignation or lack of motivation… BUS84 gives the opportunity to turn around the current situation of creative men and women and build an industry that is better for them. and for the world.
BUS84 will offer creative advertisers the opportunity to give their creativity a purposeand to use their talent to provide real and very diverse solutions in different fields such as social innovation.
The event will be held during the April 21 and 22 in person at Barcelona. On the first day, the creatives who sign up will have the opportunity to attend different talks and to witness an interesting round table where communication and impact will come together.
During the second day the creative challenge will take place, where by teams, the creative men and women will look for a creative solution to the 10 challenges launched by the 10 NGOs: Open Arms, Fútbol Más, Fundación Llamada Solidaria, Arrels Fundació, Fundación ANAR, Asociación No Al Acoso Escolar, Acción por la música, Djouma, Fundación Pasqual Maragall and Fademur.
12 professionals will vote for the best initiative
A multidisciplinary and powerful jury of 12 professionals will vote for the best initiative.r From ROSAPARKS they have committed to developing the winning proposal together with the creatives who have devised it and, in addition, thanks to sponsors who are joining, they commit to producing the winning initiative, making it a reality and measuring its positive impact.
April 21 and 22 in Barcelona. Precio: 20 Euros.
10 Euros, students.
