Latin music takes over Amazon Music! With the launch of Platino En Vivo, Amazon Music celebrates the best of Latin music with a special event broadcast live from Miami. As Amazon Music’s leading Latin playlist platform, Platino offers fans a unique experience with exclusive content, conversations with artists and the hottest Latin hits of the moment. This livestream will feature live performances from artists such as Maria Becerra, Luísa Sonza and Nicole Zignago, available to fans around the world.
The Platino En Vivo livestream emphasizes Amazon Music’s dedication to bringing fans around the world closer to the artists they love through exclusive streaming events. Headlining the performances, the Argentine singer María Becerra, the Brazilian artist Luísa Sonza and the Peruvian singer Nicole Zignago. They will offer a special list of their greatest hits. Highlighting the talent and unique voices shaping the future of Latin music, live from the heart of Miami.
Platino En Vivo will be presented by Mexican Gabo Ramos, host of Amazon Music News, Isadora Figueroa, singer, CEO and President of Mariposa Music, and Alexa, where the winners of the “Alexa Latin Music Awards by Amazon Music” will be announced, celebrating to the Latin artists most requested by customers on Alexa.
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Platino En Vivo will also feature the debut of the “Alexa Latin Music Awards by Amazon Music.” With four special music categories that recognize the most requested artists on Alexa in 2024 on Amazon Music.
Categories include: Most Requested Latin Artist on Alexa, Most Streamed Latin Artist on Alexa, Latin Artist with the Fastest Growth in Alexa Requests, and Brazilian Artist with the Most Streamed Track on Alexa. The “Alexa Latin Music Awards by Amazon Music” highlights Amazon Alexa’s dedication to honoring Latin culture. Demonstrating the commitment to offering an engaging experience and celebrating Latin music artists through seamless integration with Amazon Music.
“Our goal with Platino En Vivo is to bring the spirit of Latin music directly to fans around the world. We’re also taking this moment to continue empowering and uplifting women in our industry with all-female livestream programming, following our collaboration with the Academy at Leading Ladies of Entertainment earlier this week. Finally, we are very excited to announce our first Amazon Music Alexa Latin Music Awards, to recognize the most requested Latin artists on Alexa devices this year.”
Said Rocío Guerrero, Head of Music, Latin-Iberia at Amazon Music.
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“I am excited to be part of Platino En Vivo and to be able to share this special moment with such talented colleagues. “I am very grateful to Amazon Music for choosing me to represent Argentina and Latin America, and for creating these spaces to celebrate our music.”
María Becerra commented on her next performance.
Since its inception, Platino has been more than a playlist, it is Amazon Music’s flagship Latin brand, connecting fans through its popular playlist, exclusive artist content and exclusive radio experience. Now, Platino en Vivo takes this vision even further, bringing fans a live celebration of the global influence of Latin music.
Join the celebration of Latin music by tuning into the Amazon Music Live channels on Twitch starting at 4:30 pm Mexico City.
